Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.
Making a Scene Presents Branding for the Indie Artist What is a Brand? If you ask 30 industry professionals what a brand is you are likely to get 30 different definitions. The basic definition of a brand is the impression, feeling, or view you want people to use to identify you. You cannot buy a […]
We Are The Music! Life After the Pandemic There is light at the end of the tunnel when it comes to the pandemic. The vaccines are being rolled out and just maybe by the end of this year we can start looking at getting back out on the road and into the studio to create […]
PLAYLIST SUPPLY Making a Scene Presents an Interview with a Pro – Benji Stein Founder of Playlistsupply.com In today’s streaming world, many indie artists have been struggling to find a way to take advantage of Spotify’s playlisting to get more exposure and generate more income from their recorded music. Many have fallen prey to bogus […]
Making A Scene Presents a Review of the 2021 INDIE BIBLE Introduction Let’s face it, the music industry is changing. For many of us, it seems that it is changing faster than we are able to keep up with. The one thing that is clear, this is a data driven industry and having access to […]
Making a Scene Presents an Indie Artists Guide to TikTok TikTok started out in 2014 in Shanghi China as Musical.ly. The creators of Musical.ly wanted to create an educational app, but quickly found there was little profit in that application. They moved more towards 15 sec videos that allowed users to lipsync to popular songs. […]
For the past few weeks we started talking about Content Creation and Funnel Marketing for the Musician and now it’s time to put the two together and start populating your funnel to effectively capture and move your potential fanbase to your monetization. Filling your Music Marketing Funnel When it comes to building your funnel you […]
Funnel Marketing For the Musician With the shutdown of the gig economy many indie artists have turned to the internet as a way to stay connected to their fanbase and to generate interest in their music. Unfortunately many of these artists are losing some important potential income as well as losing potential fans by not […]
Creating a Music Video on a Budget – John Pagano Band “Misbehavin” The world of the Indie artist has changed over the last 20 years. As the market for CD’s and Downloads diminish, it also has been increasingly important for the indie artist to create video content in order to attract any new market. Let’s […]
As the revenue on Recorded music shrink, it becomes more important for the indie artist to find ways to market their music economically. The focus for the indie artist is now based on reaching and expanding a fanbase that invests in an artists music! One of the important aspects of this type of marketing is […]
Making a Scene Presents a Review of the Indie Spotify Bible! There is not doubt that Spotify has become a major influence in the music industry. For the Indie Artist, this has been a double edge sword, while streaming has taken a large chunk out their revenue of recorded music, it has also opened up […]
