Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.
making a Scene, music marketing, new music consumer, social media marketing 0 Comment
Making a Scene Presents Marketing to the New Music Consumer! On September 9 1957 Elvis appeared on the Ed Sullivan show and a marketing phenomena was born. What followed was a blitz of TV shows, Movies, Fan Magazines and merchandise that propelled this memphis truck driver to become the King of Rock. The image machine […]
instagram, making a Scene, marketing, music business 0 Comment
Using Instagram for Self-Promotion Instagram is a fantastic platform for reaching out to people and promoting your music. Through Instagram, you can get more work and support as a solo or session musician. So we’re laying out some tips that we hope could help you in this department when you’re using this app. Link to […]
Indie artist, making a Scene, Playlists, single release
IS Your Single Release “Making A Scene”? The buzzword in the indie industry seems to be the Single Release. Many artists believe that the “Single” is the pathway to that elusive hit in the streaming playlist world. I will be honest with you, there is nothing further from the truth. Let’s take a look at […]
branding, Create your brand, making a Scene
Establishing your brand has always been part of creating a successful music career. Today it may be more important than ever. Now I can hear some of you already! “We(I) Let our(my) Music do the Talking, I don’t have to create a Brand!” Nothing can be further from the truth in today’s music industry. Before […]
making a Scene, music business, music consumer, Spotify, youtube
Making a Scene Presents Understanding The New Music Consumer Introduction My frame of reference as a music consumer has always been that tactile experience of holding the physical product in my hands. I would read the liner notes, look at the pictures and would have a sense of ownership of the music. With each change […]
Making a Scene Brings you a Simple way to use Instagram on your Laptop/Desktop! One of the fastest growing social media platforms right now is Instagram. Unfortunately in order to post or use this new social media resource you are restricted to using your phone to administer and post to your account. Which is fine […]
indie Blues, making a Scene, Music video
Making a Scene Premieres “Make You Shout” Video from the John Pagano Band The John Pagano Band has been known to use innovative techniques to create their music videos. They have perfected the “Video on a Budget” mentality down to a science and are continuing to explore ways to create great video content for their […]
indie music, making a Scene, Music Blog, music marketing
10 Best Music Blogs You can Submit To Now! Major media outlets aren’t exclusive to major-label sounds anymore, but they still don’t spend time on brand-new or largely unheard-of artists and bands – no matter how compelling their music may be. Even though streaming services, playlists and social media have become the new path to […]
making a Scene, music business, music consumer survey, music marketing
Making a Scene Presents the Music Consumer Survey! There are as many opinions on where the music industry is going today as there are musicians that are looking to understand how to reach the new music consumer. Here at Making a Scene we constantly strive to demystify the music industry for the Indie Musician. The […]
making a Scene, Playlists, Spotify
Let’s face it, the age of buying music in a physical form is on it’s way out, Radio is losing its influence in breaking new artists and new cars don’t even come with CD players! We are in new territory in the music industry. Record companies and their PR arms are now pitching their artists […]
