Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.
making a Scene, marketing funnel, music business, music marketing
For the past few weeks we started talking about Content Creation and Funnel Marketing for the Musician and now it’s time to put the two together and start populating your funnel to effectively capture and move your potential fanbase to your monetization. Filling your Music Marketing Funnel When it comes to building your funnel you […]
Funnel marketing, indie music, making a Scene, music marketing
Funnel Marketing For the Musician With the shutdown of the gig economy many indie artists have turned to the internet as a way to stay connected to their fanbase and to generate interest in their music. Unfortunately many of these artists are losing some important potential income as well as losing potential fans by not […]
blues, indie Blues, John Pagano Band, making a Scene, misbehavin, Music video, Video on a buget
Creating a Music Video on a Budget – John Pagano Band “Misbehavin” The world of the Indie artist has changed over the last 20 years. As the market for CD’s and Downloads diminish, it also has been increasingly important for the indie artist to create video content in order to attract any new market. Let’s […]
making a Scene, micco, music marketing, radio lists, Spotify playlists
As the revenue on Recorded music shrink, it becomes more important for the indie artist to find ways to market their music economically. The focus for the indie artist is now based on reaching and expanding a fanbase that invests in an artists music! One of the important aspects of this type of marketing is […]
Indie Spotify Bible, making a Scene, music marketing, playlist marketing, Spotify
Making a Scene Presents a Review of the Indie Spotify Bible! There is not doubt that Spotify has become a major influence in the music industry. For the Indie Artist, this has been a double edge sword, while streaming has taken a large chunk out their revenue of recorded music, it has also opened up […]
making a Scene, music marketing, Text Marketing
Making a Scene Presents an Interview with Ben Flores of JookSMS.com People are addicted to technology. According to a poll, 50% of smartphone users admit they are addicted to their phones, 80% say they check their phone hourly and 72% say they feel the urge to immediately respond to texts. This is the dopamine effect. […]
Budget, indie, making a Scene, Music video
20 Tips on Creating High Quality Music Videos On A Budget! In the abnormally over-saturated social media and music age, the chance for an unsigned artist or band getting recognition by releasing a song without a video is little to none. Unfortunately, most high-quality music videos released from famous artists start at $20,000 and goes […]
image plan, music consumer, music marketing
Let’s face it, the music industry has changed as has the music consumer. For almost 20 years we have been in the digital revolution, where music consumerism has transitioned from physical products to digital streaming. You can bitch and moan about it, but the reality is, we are NOT going back to the good ole […]
blues, DIY music video, JP Blues, jpblues, making a Scene, music, Music video, video production
Creating a Music Video on a Budget One of the most effective marketing tools a band can have, especially in the digital age, is a good production Music Video. Now, I’m not talking about taping some live gig somewhere in bad light with lousy (or questionable Sound). What I am talking about that MTV style […]
band merch, band shirts, band t-shirts, branding, making a Scene, Merch Table, merchandising you band, t-shirts
Merchandising Your Band Merchandising your band can make all the difference between just getting by and generating a good income on the road. Even if you are a local band, a good merch table, can sometimes bring a gig from the red into the black. I once knew a band in NY whose Merch table […]
