Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.
Making A Scene Presents a Review of the 2021 INDIE BIBLE Introduction Let’s face it, the music industry is changing. For many of us, it seems that it is changing faster than we are able to keep up with. The one thing that is clear, this is a data driven industry and having access to […]
Making a Scene Presents an Indie Artists Guide to TikTok TikTok started out in 2014 in Shanghi China as Musical.ly. The creators of Musical.ly wanted to create an educational app, but quickly found there was little profit in that application. They moved more towards 15 sec videos that allowed users to lipsync to popular songs. […]
For the past few weeks we started talking about Content Creation and Funnel Marketing for the Musician and now it’s time to put the two together and start populating your funnel to effectively capture and move your potential fanbase to your monetization. Filling your Music Marketing Funnel When it comes to building your funnel you […]
Funnel Marketing For the Musician With the shutdown of the gig economy many indie artists have turned to the internet as a way to stay connected to their fanbase and to generate interest in their music. Unfortunately many of these artists are losing some important potential income as well as losing potential fans by not […]
Creating a Music Video on a Budget – John Pagano Band “Misbehavin” The world of the Indie artist has changed over the last 20 years. As the market for CD’s and Downloads diminish, it also has been increasingly important for the indie artist to create video content in order to attract any new market. Let’s […]
As the revenue on Recorded music shrink, it becomes more important for the indie artist to find ways to market their music economically. The focus for the indie artist is now based on reaching and expanding a fanbase that invests in an artists music! One of the important aspects of this type of marketing is […]
Making a Scene Presents a Review of the Indie Spotify Bible! There is not doubt that Spotify has become a major influence in the music industry. For the Indie Artist, this has been a double edge sword, while streaming has taken a large chunk out their revenue of recorded music, it has also opened up […]
Making a Scene Presents an Interview with Ben Flores of JookSMS.com People are addicted to technology. According to a poll, 50% of smartphone users admit they are addicted to their phones, 80% say they check their phone hourly and 72% say they feel the urge to immediately respond to texts. This is the dopamine effect. […]
20 Tips on Creating High Quality Music Videos On A Budget! In the abnormally over-saturated social media and music age, the chance for an unsigned artist or band getting recognition by releasing a song without a video is little to none. Unfortunately, most high-quality music videos released from famous artists start at $20,000 and goes […]
Let’s face it, the music industry has changed as has the music consumer. For almost 20 years we have been in the digital revolution, where music consumerism has transitioned from physical products to digital streaming. You can bitch and moan about it, but the reality is, we are NOT going back to the good ole […]
