Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.
indie music, making a Scene, music business, Spotify
The idea that streaming services, and in particular Spotify, are integral to a successful music marketing campaign no longer comes as a surprise to anyone who has been following the industry for the past few years. For a lot of artists, the idea of getting their new single included on a massive Spotify official playlist […]
indie artists., making a Scene, music business plan
The Indie Artists Guide to Writing a Business Plan When it comes to the independent musician, the music business can be a strange, frustrating and scary concept. A good first step for any indie artist who is serious about creating a career in music, is to create a business plan. The Business plan will act […]
blues, DIY music video, JP Blues, jpblues, making a Scene, music, Music video, video production
Creating a Music Video on a Budget One of the most effective marketing tools a band can have, especially in the digital age, is a good production Music Video. Now, I’m not talking about taping some live gig somewhere in bad light with lousy (or questionable Sound). What I am talking about that MTV […]
DIY Website, making a Scene, Themify, wordpress
Making a Scene presents a review of The Themify Builder and Themes. Your website is your first impression, these are the tools to create a good one Now I have been building my own websites for a long time. I started when the only way to get a website built was to get a text […]
band merch, band shirts, band t-shirts, branding, making a Scene, Merch Table, merchandising you band, t-shirts
Merchandising Your Band Merchandising your band can make all the difference between just getting by and generating a good income on the road. Even if you are a local band, a good merch table, can sometimes bring a gig from the red into the black. I once knew a band in NY whose Merch table […]
americana, indie, indie Blues, Indie Rock, making a Scene, music marketing, roots rock, showcase, South by Soutwest, sxsw
First Impressions I have attended many music showcase events over the years, two notables being both the International Blues Challenge (IBC)and the Blues Music Awards, both held in Memphis Tn. Both of which present showcases and events geared towards the Blues market as a music genre. I have participated as both a judge and an industry professional […]
Band Website, making a Scene, making a website, music websites, website design
by Rhetta Akamatsu As a music journalist, I depend a lot on artists’ websites for information when I am writing articles. So, if you want your website to get you the attention for which you put it up, here are some suggestions: 1. Keep your website up to date! Use WordPress or another easy Content Management […]
making a Scene, making money with music, monetizing, music business, youtube, youtube money, youtube rules
As you may have heard, or not heard, Youtube has decided to create stricter rules for Monetizing Videos! We are going to attempt to break down this news and give you an understanding as to how this affects you as an independent artist! WHY? The new channel-monetization guidelines are one part of an attempt to […]
Boosting your music sales, digital music, making a Scene, marketing, music marketing, Music promotion
The evolution of technology has led to the development and manifestation of the digital forum as the largest market base. The online market is one that attracts clients from all over the world at the click of a button. Businesses, governments and even private entrepreneurs in different industries have taken advantage of the online forum […]
building relationships, Indie music business, making a Scene, music marketing, online marketing, online music marketing
You want to promote your music online, yet you are a musician, not a professional marketer. Have no fear. You may not be an expert marketer, but how are you with building relationships? Sounds a little bit more doable, doesn’t it? Marketing is essentially meeting new people and developing a relationship with them, which is something […]
