Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.
Beatchain streamlines the music marketing process for indie artists, automating tasks like social media posting, ad targeting, and analytics. By consolidating tools, it allows musicians to focus on creativity while providing data-driven insights for effective engagement. With features like presave links and automated ad campaigns, Beatchain transforms marketing into a strategic asset.
The post discusses how artists can leverage artificial intelligence (AI) and Web3 technology to identify and connect with their audience. By analyzing listening behaviors, track moods, and fan demographics, musicians like Maya Rae can create targeted campaigns that foster direct engagement and ownership among their fans, moving beyond traditional music marketing methods.
Independent artists often find marketing overwhelming, but AI can streamline the process of creating press materials like One Sheets. By automating tasks such as writing bios and formatting, artists can focus on their music. Using AI enhances efficiency without compromising creativity, ensuring polished presentations for upcoming releases.
The Smart Indie Artist’s Guide emphasizes that independent musicians must adopt marketing strategies in 2025, utilizing tools to understand and reach their target audience. Platforms like Beatchain, Chartmetric, and Spotify for Artists provide essential data for effective fan engagement. A well-structured approach shifts focus from random marketing to strategic, data-driven growth.
The article discusses how AI tools can assist indie musicians in automating their marketing efforts while maintaining authenticity. By using AI for content creation, scheduling, and audience targeting, musicians can save time and enhance engagement without losing their unique voice. This allows artists to focus more on their music and connection with fans.
The article outlines ten prevalent scams that indie musicians encounter, including pay-to-play showcases, fake sync licensing offers, and fraudulent booking agents. It emphasizes the importance of vigilance, thorough research, and seeking trustworthy connections to avoid falling victim. Musicians are urged to recognize red flags and prioritize transparency to safeguard their careers.
Spotify’s Discovery Mode has emerged as a modern equivalent to payola, allowing artists to receive algorithmic boosts at the cost of reduced royalties. This model disadvantages indie artists by prioritizing wealthier labels and sacrificing income for visibility. Decentralized platforms may offer a fairer alternative, ensuring artists maintain control and direct compensation.
Marc Mysterio’s lawsuit against Amazon Music raises critical issues about trust and ethics in streaming services. He alleges unpaid royalties due to underreported streams and shadow banning, highlighting systemic issues affecting independent musicians. The opaque nature of these platforms hampers artists’ ability to verify earnings, prompting a desire for decentralized solutions that ensure transparency and control.
The article discusses how DAOs (Decentralized Autonomous Organizations) empower indie artists by allowing them to connect directly with fans, control their music, and earn fair pay. By creating DAOs, artists can engage fans in decision-making, enhance marketing, and generate revenue through token sales, fostering a supportive community in the music industry.
ReverbNation has unveiled Levels, an exclusive program aimed at supporting independent artists with essential resources, financial backing, and personalized services. This initiative addresses industry challenges, offering advances for recording and marketing, comprehensive distribution, and dedicated concierge services. Selected artists will benefit from tailored assistance to foster their creative journeys and career growth.
Web3 is transforming the music industry by decentralizing control, allowing independent musicians to retain ownership, directly interact with fans, and automate royalties through blockchain technology and smart contracts. It offers strategies like NFT sales and tokenized crowdfunding, fostering financial independence and community engagement while creating sustainable revenue opportunities for artists.
Musicians are encouraged to transition from Twitter to the decentralized platform Bluesky for better content discovery, user control over data, and meaningful engagement. Bluesky offers a safer environment for creative expression, a growing community for artists, and fewer distractions, making it an ideal space to connect authentically with fans and promote music.
Cyanite is an AI-driven music analysis platform that aids artists and marketers in understanding audiences through data insights. It offers features like mood-based recommendations, audience segmentation, and automated playlists, enhancing targeted marketing efforts. By analyzing song characteristics and trends, Cyanite optimizes campaigns and improves connections with listeners in the evolving music industry.
Making a Scene – How to Use Cyanite and Chartmetric to Market Your Music In today’s music industry, success isn’t just about talent; it’s also about effectively using new technology to understand and connect with your audience. Two powerful tools, Cyanite and Chartmetric, have emerged as essential assets for musicians and music marketers alike. By […]
Spotify for Artists provides musicians with control over their profiles and access to detailed analytics about their audience. It offers demographic insights, marketing tools like playlist pitching, and allows artists to tailor strategies based on listener data. Utilizing these insights can aid in creating targeted marketing and connecting more meaningfully with fans.
Making a Scene Presents Goal-Oriented Music Marketing: Strategies for Success In today’s competitive music industry, artists and bands must approach marketing with clear, defined goals. A goal-oriented strategy not only helps musicians stay focused but also maximizes their potential for success. Here’s how to effectively market your music from a goal-oriented perspective. 1. Define Your […]
Making a Scene Brings you 10 Effective Steps to Understanding your Fanbase Understanding your fans is crucial for building a strong, engaged community. Here are some effective ways to get to know your fans better: 1. Social Media Interaction Engage Regularly: Respond to comments, like posts, and share fan content. Polls and Surveys: Use features […]
Making a Scene – Harnessing AI to Transform Music Marketing Campaigns Introduction Artificial Intelligence (AI), recognized for its transformative potential across a multitude of industries, is making a significant impact on the music industry as well. I know many of you hear the term AI, and you think it is the end of music as […]
Making a Scene brings you a “Comprehensive Review of Songvest: A New Era in Music Investment” Introduction SongVest, a unique and innovative platform, has emerged as a novel way for music enthusiasts to invest in songs, leading to a new form of music royalties investment. This groundbreaking approach not only allows fans to foster a […]
Elevating Your Brand: How Musicians Can Harness AI-Enhanced Visual Content Creation Tools for Effective Music Promotion In the ever-evolving landscape of the music industry, standing out amidst the noise requires more than just great tunes. Visual content has become a powerful tool for musicians to capture audience attention, convey their brand identity, and ultimately drive […]
AI and the Future of the Music Industry Introduction Artificial Intelligence (AI) has been rapidly advancing and integrating into our lives over recent years whether we see it or not. It is leaving an indelible mark on multiple industries and revolutionizing not only the way see the world around us, but opens up Technological advancements […]
SymphonyOS brings AI marketing power to CD Baby’s 2M artists Introduction Social Media Marketing and Content Creation has become an ever increasing part of an indie artists daily life. Today there is not a scenario where an indie artist does not have to dedicate a major amount of time and effort to create and distribute […]
Making a Scene – Tuned Global and Sona.stream create an Artist-First Streaming Service What is Sona? Music is everything at Sona. Co-founded by producer TOKiMONSTA and Laura Jaramillo, Sona’s vision is a music industry that’s more equitable and rewarding for both fans and artists. This starts with sona.stream, an ad-free music streaming platform with a […]
Making a Scene Looks at Bandlabs new Aquisition “AirBit” Introduction Bandlab has been quietly (or maybe not so quietly) acquiring indie music assets since 2015! They started by purchasing the Cakewalk DAW Software product SONAR from Gibson and released it as a FREE download (which now they plan to release a new version as a […]
Making a Scene Presents The 2023 Independent Blues Awards Winners! This is the 8th year we have produced and honored independent blues artists with the Independent Blues Awards. The voting this year has broken all records and was the largest voting participation since we began. As always we believe that not only are the winners […]
ShineX Music Royalty Monitoring Introduction As an artist, one of the most critical aspects of your career is ensuring that you are receiving the appropriate compensation for your work. One of the best ways to achieve this is by keeping track of your music royalties. One tool that can help you do this is ShineX […]
What is the Music Licensing Collective and Why Should you Care! The Music Licensing Collective (MLC) is a non-profit organization that was established in the United States as a result of the Music Modernization Act (MMA) of 2018. The MMA was signed into law to address the issue of music licensing and copyright law in […]
The Future of the Music Industry Introduction Music has always been an integral part of human culture. From traditional folk songs to the latest pop hits, music has the ability to connect people and inspire them. The music industry has gone through many changes over the years, from vinyl records to cassette tapes, CDs to […]
Acoustic Blues CD Nominees Best Independent Blues Acoustic CD CD’s that were produced with primarly acoustic instrumentation Ghalia Volt Donna Herula Steve Hill Chris Bergson Hector Anchondo Elly Wininger Cole Allen Little G Weevil
NFTs for Independent Artists – Head Scratcher or Game Changer? A Musicians Journey While preparing for a radio interview for a program aimed at independent musicians, I was forewarned that the host would likely ask me about Non-Fungible Tokens (NFTs). NFTs are supposed to be the next big thing for independent musicians like me, but […]
Making a Scene takes a look at Emanate a Blockchain based Collaboration, Streaming and Distribution Platform What is Emanate? Founded in Australia, Emanate is a decentralized blockchain-powered music streaming platform based on the EOSIO blockchain. This will allow artists to earn revenue from the streaming of their music directly into their digital wallet. Like […]
Making a Scene Looks at how The Blockchain is Revolutionizing Content Distribution The first thing we have to accept is a redefinition of who we are. We are no longer just Indie artists, we are “Content Creators”! Whether it is the music we write and record, or it’s the videos we create for our music, […]
Making a Scene Looks at Emusic and their move to Blockchain Distribution! The past few weeks we have been exploring how blockchain technology is going to change the music industry. Many new startups are exploring how this technology can be used to disrupt and revolutionize the creator (and the Music) industry. From Blockchain based streaming […]
Making a Scene Takes a look at Royal.io It has become clear that the future of the music industry is heading towards a decentralized financial system that has risen as a result of one of the most revolutionary developments in digital technology, The Block Chain! The Block chain is what is going to give […]
Making a Scene Brings you the Indie Musicians Guide to NFTs The newest buzz in the music industry is the NFT (Non Fungible Token), which many are touting as a way for indie artists to take control of their monetization through the crypto currency market. I will be honest on the onset the idea […]
Making a Scene Presents Branding for the Indie Artist What is a Brand? If you ask 30 industry professionals what a brand is you are likely to get 30 different definitions. The basic definition of a brand is the impression, feeling, or view you want people to use to identify you. You cannot buy a […]
We Are The Music! Life After the Pandemic There is light at the end of the tunnel when it comes to the pandemic. The vaccines are being rolled out and just maybe by the end of this year we can start looking at getting back out on the road and into the studio to create […]
PLAYLIST SUPPLY Making a Scene Presents an Interview with a Pro – Benji Stein Founder of Playlistsupply.com In today’s streaming world, many indie artists have been struggling to find a way to take advantage of Spotify’s playlisting to get more exposure and generate more income from their recorded music. Many have fallen prey to bogus […]
Making A Scene Presents a Review of the 2021 INDIE BIBLE Introduction Let’s face it, the music industry is changing. For many of us, it seems that it is changing faster than we are able to keep up with. The one thing that is clear, this is a data driven industry and having access to […]
Making a Scene Presents an Indie Artists Guide to TikTok TikTok started out in 2014 in Shanghi China as Musical.ly. The creators of Musical.ly wanted to create an educational app, but quickly found there was little profit in that application. They moved more towards 15 sec videos that allowed users to lipsync to popular songs. […]
For the past few weeks we started talking about Content Creation and Funnel Marketing for the Musician and now it’s time to put the two together and start populating your funnel to effectively capture and move your potential fanbase to your monetization. Filling your Music Marketing Funnel When it comes to building your funnel you […]
Funnel Marketing For the Musician With the shutdown of the gig economy many indie artists have turned to the internet as a way to stay connected to their fanbase and to generate interest in their music. Unfortunately many of these artists are losing some important potential income as well as losing potential fans by not […]
Creating a Music Video on a Budget – John Pagano Band “Misbehavin” The world of the Indie artist has changed over the last 20 years. As the market for CD’s and Downloads diminish, it also has been increasingly important for the indie artist to create video content in order to attract any new market. Let’s […]
As the revenue on Recorded music shrink, it becomes more important for the indie artist to find ways to market their music economically. The focus for the indie artist is now based on reaching and expanding a fanbase that invests in an artists music! One of the important aspects of this type of marketing is […]
Making a Scene Presents a Review of the Indie Spotify Bible! There is not doubt that Spotify has become a major influence in the music industry. For the Indie Artist, this has been a double edge sword, while streaming has taken a large chunk out their revenue of recorded music, it has also opened up […]
Making a Scene Presents an Interview with Ben Flores of JookSMS.com People are addicted to technology. According to a poll, 50% of smartphone users admit they are addicted to their phones, 80% say they check their phone hourly and 72% say they feel the urge to immediately respond to texts. This is the dopamine effect. […]
20 Tips on Creating High Quality Music Videos On A Budget! In the abnormally over-saturated social media and music age, the chance for an unsigned artist or band getting recognition by releasing a song without a video is little to none. Unfortunately, most high-quality music videos released from famous artists start at $20,000 and goes […]
Let’s face it, the music industry has changed as has the music consumer. For almost 20 years we have been in the digital revolution, where music consumerism has transitioned from physical products to digital streaming. You can bitch and moan about it, but the reality is, we are NOT going back to the good ole […]
Creating a Music Video on a Budget One of the most effective marketing tools a band can have, especially in the digital age, is a good production Music Video. Now, I’m not talking about taping some live gig somewhere in bad light with lousy (or questionable Sound). What I am talking about that MTV style […]
Merchandising Your Band Merchandising your band can make all the difference between just getting by and generating a good income on the road. Even if you are a local band, a good merch table, can sometimes bring a gig from the red into the black. I once knew a band in NY whose Merch table […]