Marketing

Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.

DIY PR/ Marketing/ Music Biz Resources/ Music Business

BandLab Announces New Integrations with Airbit

Posted by Editor airbit, bandlab, beats, creatiting beats, Hip Hop, music business, roots 0 Comments October 2, 2023

Making a Scene Looks at Bandlabs new Aquisition “AirBit” Introduction Bandlab has been quietly (or maybe not so quietly) acquiring indie music assets since 2015! They started by purchasing the Cakewalk DAW Software product SONAR from Gibson and released it as a FREE download (which now they plan to release a new version as a […]

Marketing/ Music Biz Resources/ Music Business/ Performance/ Radio Charts

2023 Independent Blues Awards Winners Announced!!

Richard L'Hommedieu americana, blues, blues rock, indie Blues, making a Scene, Rock, roots, roots rock 0 Comments September 26, 2023

Making a Scene Presents The 2023 Independent Blues Awards Winners! This is the 8th year we have produced and honored independent blues artists with the Independent Blues Awards. The voting this year has broken all records and was the largest voting participation since we began. As always we believe that not only are the winners […]

Marketing/ Music Biz Resources/ Music Business

ShineX Music Royalty Monitoring

Richard L'Hommedieu Getting paid, Royalties, XMSirius May 25, 2023

ShineX Music Royalty Monitoring Introduction As an artist, one of the most critical aspects of your career is ensuring that you are receiving the appropriate compensation for your work. One of the best ways to achieve this is by keeping track of your music royalties. One tool that can help you do this is ShineX […]

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DIY PR/ Marketing/ Music Biz Resources/ Music Business

What is the Music Licensing Collective and Why Should you Care!

Richard L'Hommedieu mlc, music business, music licensing collective, royalty payments May 19, 2023

What is the Music Licensing Collective and Why Should you Care! The Music Licensing Collective (MLC) is a non-profit organization that was established in the United States as a result of the Music Modernization Act (MMA) of 2018. The MMA was signed into law to address the issue of music licensing and copyright law in […]

Marketing/ Music Biz Resources/ Music Business

The Future of the Music Industry

Richard L'Hommedieu future of music, Future of the Music Business, Future of the Music Industry, music business April 27, 2023

The Future of the Music Industry Introduction Music has always been an integral part of human culture. From traditional folk songs to the latest pop hits, music has the ability to connect people and inspire them. The music industry has gone through many changes over the years, from vinyl records to cassette tapes, CDs to […]

Marketing/ Music Business/ Radio Charts

Independent Blues Awards 2022 Winners Announced!

Richard L'Hommedieu blues, blues rock, indepedent blues awards, indie Blues, indie blues awards, making a Scene, roots, roots rock October 4, 2022

Acoustic Blues CD Nominees Best Independent Blues Acoustic CD CD’s that were produced with primarly acoustic instrumentation Ghalia Volt Donna Herula Steve Hill Chris Bergson Hector Anchondo Elly Wininger Cole Allen Little G Weevil

Marketing/ Music Business

NFTs for Independent Artists – Head scratcher or game changer – A Musicians Journey

Jon Spear indie music, jon Spear, Music biz, music business, Music NFT, nft February 24, 2022

NFTs for Independent Artists – Head Scratcher or Game Changer? A Musicians Journey While preparing for a radio interview for a program aimed at independent musicians, I was forewarned that the host would likely ask me about Non-Fungible Tokens (NFTs). NFTs are supposed to be the next big thing for independent musicians like me, but […]

Marketing/ Music Biz Resources/ Music Business

Emanate.live Working to Create a Music Middle Class

Richard L'Hommedieu blockchain, emanate, making a Scene, music business, music streaming, nfts February 8, 2022

Making a Scene takes a look at Emanate a Blockchain based Collaboration, Streaming and Distribution Platform What is Emanate? Founded in Australia, Emanate is a decentralized blockchain-powered music streaming platform based on the EOSIO blockchain. This will allow artists to earn revenue from the streaming of their music directly into their digital wallet. Like […]

Marketing/ Music Biz Resources/ Music Business

How the Blockchain is Revolutionizing Content Distribution

Richard L'Hommedieu blockchain Dapps, indie music, music business, music distribution, music streaming, smart contracts January 24, 2022

Making a Scene Looks at how The Blockchain is Revolutionizing Content Distribution The first thing we have to accept is a redefinition of who we are. We are no longer just Indie artists, we are “Content Creators”! Whether it is the music we write and record, or it’s the videos we create for our music, […]

Marketing/ Music Business

EMusic Moves to Blockchain Distribution

Richard L'Hommedieu blockchain, future of music, Indie music business, making a Scene, Music biz, music business, nft January 17, 2022

Making a Scene Looks at Emusic and their move to Blockchain Distribution! The past few weeks we have been exploring how blockchain technology is going to change the music industry. Many new startups are exploring how this technology can be used to disrupt and revolutionize the creator (and the Music) industry. From Blockchain based streaming […]

Marketing/ Music Biz Resources/ Music Business

Royal.io Turning Streaming Pennies to Dollars!

Richard L'Hommedieu block chain, blockchain, making a Scene, music business, nft, roots, royal, Royalty, smart content January 8, 2022

Making a Scene Takes a look at Royal.io It has become clear that the future of the music industry is heading towards a decentralized financial system that has risen as a result of one of the most revolutionary developments in digital technology, The Block Chain! The Block chain is what is going to give […]

Marketing/ Music Business

An Indie Artist Guide to NFTs

Richard L'Hommedieu blockchain, indie music, Indie music business, Music biz, music business, nft, roots December 6, 2021

Making a Scene Brings you the Indie Musicians Guide to NFTs The newest buzz in the music industry is the NFT (Non Fungible Token), which many are touting as a way for indie artists to take control of their monetization through the crypto currency market. I will be honest on the onset the idea […]

Marketing/ Music Business

Branding for the Indie Artist

Richard L'Hommedieu branding, Indie artist, indie music, music business, music marketing October 4, 2021

Making a Scene Presents Branding for the Indie Artist What is a Brand? If you ask 30 industry professionals what a brand is you are likely to get 30 different definitions. The basic definition of a brand is the impression, feeling, or view you want people to use to identify you. You cannot buy a […]

Making A Local Scene/ Marketing/ Music Business

We Are The Music! Life after the pandemic.

Richard L'Hommedieu indie music, making a Scene, music business, music industry, wam, We are the Music February 9, 2021

We Are The Music! Life After the Pandemic There is light at the end of the tunnel when it comes to the pandemic. The vaccines are being rolled out and just maybe by the end of this year we can start looking at getting back out on the road and into the studio to create […]

Interview the Pros/ Marketing/ Music Business

Interview with a Pro – Benji Stein – Playlistsupply.com

Richard L'Hommedieu indie artists., making a Scene, music business, music marketing, playlisting, Spotify January 31, 2021

PLAYLIST SUPPLY Making a Scene Presents an Interview with a Pro – Benji Stein Founder of Playlistsupply.com In today’s streaming world, many indie artists have been struggling to find a way to take advantage of Spotify’s playlisting to get more exposure and generate more income from their recorded music. Many have fallen prey to bogus […]

Marketing/ Music Business

The Indie Bible 2021 Review!

Richard L'Hommedieu indie bible, indie bible 2021, indie bible review, making a Scene January 14, 2021

Making A Scene Presents a Review of the 2021 INDIE BIBLE Introduction Let’s face it, the music industry is changing. For many of us, it seems that it is changing faster than we are able to keep up with. The one thing that is clear, this is a data driven industry and having access to […]

Marketing/ Music Business

An Indie Artists Guide to Using TikTok

Richard L'Hommedieu indie artists., making a Scene, marketing, music business, tiktok, tiktok marketing December 26, 2020

Making a Scene Presents an Indie Artists Guide to TikTok TikTok started out in 2014 in Shanghi China as Musical.ly. The creators of Musical.ly wanted to create an educational app, but quickly found there was little profit in that application. They moved more towards 15 sec videos that allowed users to lipsync to popular songs. […]

Marketing/ Music Business

Filling your Music Marketing Funnel

Richard L'Hommedieu making a Scene, marketing funnel, music business, music marketing September 22, 2020

For the past few weeks we started talking about Content Creation and Funnel Marketing for the Musician and now it’s time to put the two together and start populating your funnel to effectively capture and move your potential fanbase to your monetization. Filling your Music Marketing Funnel When it comes to building your funnel you […]

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Marketing/ Music Business

Funnel Marketing for the Musician

Richard L'Hommedieu Funnel marketing, indie music, making a Scene, music marketing September 1, 2020

Funnel Marketing For the Musician With the shutdown of the gig economy many indie artists have turned to the internet as a way to stay connected to their fanbase and to generate interest in their music. Unfortunately many of these artists are losing some important potential income as well as losing potential fans by not […]

Marketing/ Music Business

Creating a Music Video on a Budget – John Pagano Band “Misbehavin”

Richard L'Hommedieu blues, indie Blues, John Pagano Band, making a Scene, misbehavin, Music video, Video on a buget January 19, 2020

Creating a Music Video on a Budget – John Pagano Band “Misbehavin” The world of the Indie artist has changed over the last 20 years. As the market for CD’s and Downloads diminish, it also has been increasingly important for the indie artist to create video content in order to attract any new market. Let’s […]

DIY PR/ DIY Radio/ Marketing/ Music Business

The MICCO Industry Lists Review

Richard L'Hommedieu making a Scene, micco, music marketing, radio lists, Spotify playlists November 26, 2019

As the revenue on Recorded music shrink, it becomes more important for the indie artist to find ways to market their music economically. The focus for the indie artist is now based on reaching and expanding a fanbase that invests in an artists music! One of the important aspects of this type of marketing is […]

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DIY PR/ DIY Radio/ Marketing/ Music Biz Resources/ Music Business

Making a Scene Reviews The Indie Spotify Bible

Richard L'Hommedieu Indie Spotify Bible, making a Scene, music marketing, playlist marketing, Spotify November 6, 2019

Making a Scene Presents a Review of the Indie Spotify Bible! There is not doubt that Spotify has become a major influence in the music industry. For the Indie Artist, this has been a double edge sword, while streaming has taken a large chunk out their revenue of recorded music, it has also opened up […]

Making A Local Scene/ Marketing/ Music Business

Text Marketing for the Indie Artist

Richard L'Hommedieu making a Scene, music marketing, Text Marketing September 29, 2019

Making a Scene Presents an Interview with Ben Flores of JookSMS.com People are addicted to technology. According to a poll, 50% of smartphone users admit they are addicted to their phones, 80% say they check their phone hourly and 72% say they feel the urge to immediately respond to texts. This is the dopamine effect. […]

Marketing/ Music Business

20 Tips on Creating High Quality Music Videos on a Budget!

Tony Hossri Budget, indie, making a Scene, Music video July 23, 2019

20 Tips on Creating High Quality Music Videos On A Budget! In the abnormally over-saturated social media and music age, the chance for an unsigned artist or band getting recognition by releasing a song without a video is little to none. Unfortunately, most high-quality music videos released from famous artists start at $20,000 and goes […]

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DIY PR/ Marketing/ Music Business

Creating Your Image

Richard L'Hommedieu image plan, music consumer, music marketing May 7, 2019

Let’s face it, the music industry has changed as has the music consumer. For almost 20 years we have been in the digital revolution, where music consumerism has transitioned from physical products to digital streaming. You can bitch and moan about it, but the reality is, we are NOT going back to the good ole […]

Marketing/ Music Business

Creating a Music Video on a Budget

Richard L'Hommedieu blues, DIY music video, JP Blues, jpblues, making a Scene, music, Music video, video production April 23, 2019

Creating a Music Video on a Budget One of the most effective marketing tools a band can have, especially in the digital age, is a good production Music Video. Now, I’m not talking about taping some live gig somewhere in bad light with lousy (or questionable Sound). What I am talking about that MTV style […]

Marketing/ Music Business/ Touring

Merchandising your Band! -UPDATED

Richard L'Hommedieu band merch, band shirts, band t-shirts, branding, making a Scene, Merch Table, merchandising you band, t-shirts April 7, 2019

Merchandising Your Band Merchandising your band can make all the difference between just getting by and generating a good income on the road. Even if you are a local band, a good merch table, can sometimes bring a gig from the red into the black. I once knew a band in NY whose Merch table […]

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Marketing/ Music Business

Gina Coleman and Misty Blues Band Releases a Music Video “Hear My Call”

Posted by Editor April 1, 2019

Making a Scene Presents An Exclusive Premiere of Misty Blues Band “Hear My Call” Gina is a graduate of Williams College. She began singing in 1990 on a dare by her co-workers and hasn’t turned back since. She began performing in a duet, The Siblings. Gina shortly started her own duet, Cole-Connection, which blossomed to […]

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Marketing/ Music Business

Marketing to the New Music Consumer

Richard L'Hommedieu making a Scene, music marketing, new music consumer, social media marketing March 20, 2019

Making a Scene Presents Marketing to the New Music Consumer! On September 9 1957 Elvis appeared on the Ed Sullivan show and a marketing phenomena was born. What followed was a blitz of TV shows, Movies, Fan Magazines and merchandise that propelled this memphis truck driver to become the King of Rock. The image machine […]

Marketing/ Music Business

Using Instagram for Self-Promotion – Tips for the Session Musician

Jennifer instagram, making a Scene, marketing, music business March 18, 2019

Using Instagram for Self-Promotion Instagram is a fantastic platform for reaching out to people and promoting your music. Through Instagram, you can get more work and support as a solo or session musician. So we’re laying out some tips that we hope could help you in this department when you’re using this app. Link to […]

DIY PR/ Marketing/ Music Business

The Single Release and the Indie Artist!

Richard L'Hommedieu Indie artist, making a Scene, Playlists, single release March 5, 2019

IS Your Single Release “Making A Scene”? The buzzword in the indie industry seems to be the Single Release. Many artists believe that the “Single” is the pathway to that elusive hit in the streaming playlist world. I will be honest with you, there is nothing further from the truth. Let’s take a look at […]

Marketing/ Music Business

Creating your Brand

Richard L'Hommedieu branding, Create your brand, making a Scene February 12, 2019

Establishing your brand has always been part of creating a successful music career. Today it may be more important than ever. Now I can hear some of you already! “We(I) Let our(my) Music do the Talking, I don’t have to create a Brand!” Nothing can be further from the truth in today’s music industry. Before […]

Marketing/ Music Business

Understanding the New Music Consumer

Richard L'Hommedieu making a Scene, music business, music consumer, Spotify, youtube February 6, 2019

Making a Scene Presents Understanding The New Music Consumer Introduction My frame of reference as a music consumer has always been that tactile experience of holding the physical product in my hands. I would read the liner notes, look at the pictures and would have a sense of ownership of the music. With each change […]

Marketing/ Music Business

How to work your Instagram Account using your Laptop/Desktop!

Richard L'Hommedieu instagram, making a Scene January 9, 2019

Making a Scene Brings you a Simple way to use Instagram on your Laptop/Desktop! One of the fastest growing social media platforms right now is Instagram. Unfortunately in order to post or use this new social media resource you are restricted to using your phone to administer and post to your account. Which is fine […]

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Marketing/ Music Business

John Pagano Band Releases Video Edited Entirely on an IPhone!

Richard L'Hommedieu indie Blues, making a Scene, Music video December 13, 2018

Making a Scene Premieres “Make You Shout” Video from the John Pagano Band The John Pagano Band has been known to use innovative techniques to create their music videos. They have perfected the “Video on a Budget” mentality down to a science and are continuing to explore ways to create great video content for their […]

Marketing/ Music Business

10 Best Music Blogs you can Submit to NOW!

Posted by Editor indie music, making a Scene, Music Blog, music marketing November 19, 2018

10 Best Music Blogs You can Submit To Now! Major media outlets aren’t exclusive to major-label sounds anymore, but they still don’t spend time on brand-new or largely unheard-of artists and bands – no matter how compelling their music may be. Even though streaming services, playlists and social media have become the new path to […]

Marketing/ Music Business

Music Consumer Survey!

Richard L'Hommedieu making a Scene, music business, music consumer survey, music marketing October 22, 2018

Making a Scene Presents the Music Consumer Survey! There are as many opinions on where the music industry is going today as there are musicians that are looking to understand how to reach the new music consumer. Here at Making a Scene we constantly strive to demystify the music industry for the Indie Musician. The […]

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Marketing/ Music Business/ Radio Charts

Get your Music on Spotify Playlists!

Richard L'Hommedieu making a Scene, Playlists, Spotify September 26, 2018

Let’s face it, the age of buying music in a physical form is on it’s way out, Radio is losing its influence in breaking new artists and new cars don’t even come with CD players! We are in new territory in the music industry. Record companies and their PR arms are now pitching their artists […]

Marketing/ Music Business

How to Build a Buzz on Spotify!

Rich Nardo indie music, making a Scene, music business, Spotify July 26, 2018

The idea that streaming services, and in particular Spotify, are integral to a successful music marketing campaign no longer comes as a surprise to anyone who has been following the industry for the past few years. For a lot of artists, the idea of getting their new single included on a massive Spotify official playlist […]

Marketing/ Music Business

Writing a Business Plan For your Music

Richard L'Hommedieu indie artists., making a Scene, music business plan July 25, 2018

The Indie Artists Guide to Writing a Business Plan When it comes to the independent musician, the music business can be a strange, frustrating and scary concept. A good first step for any indie artist who is serious about creating a career in music, is to create a business plan. The Business plan will act […]

DIY PR/ Marketing/ Music Business

Themify Builder – Making Website Building Easier

Richard L'Hommedieu DIY Website, making a Scene, Themify, wordpress July 10, 2018

Making a Scene presents a review of The Themify Builder and Themes. Your website is your first impression, these are the tools to create a good one Now I have been building my own websites for a long time. I started when the only way to get a website built was to get a text […]

Marketing/ Music Business

A View from Inside South By Southwest

Richard L'Hommedieu americana, indie, indie Blues, Indie Rock, making a Scene, music marketing, roots rock, showcase, South by Soutwest, sxsw March 28, 2018

First Impressions I have attended many music showcase events over the years, two notables being both the International Blues Challenge (IBC)and the Blues Music Awards, both held in Memphis Tn. Both of which present showcases and events geared towards the Blues market as a music genre. I have participated as both a judge and an industry professional […]

DIY PR/ Marketing/ Music Business

5 Suggestions You Need For Your Band Website

Rhetta Akamatsu Band Website, making a Scene, making a website, music websites, website design March 16, 2018

by Rhetta Akamatsu As a music journalist, I depend a lot on artists’ websites for information when I am writing articles. So, if you want your website to get you the attention for which you put it up, here are some suggestions: 1. Keep your website up to date! Use WordPress or another easy Content Management […]

Marketing/ Music Biz News/ Music Business

New Rules for Monetizing Youtube Videos

Richard L'Hommedieu making a Scene, making money with music, monetizing, music business, youtube, youtube money, youtube rules February 11, 2018

As you may have heard, or not heard, Youtube has decided to create stricter rules for Monetizing Videos! We are going to attempt to break down this news and give you an understanding as to how this affects you as an independent artist! WHY? The new channel-monetization guidelines are one part of an attempt to […]

Marketing/ Music Business

Creating Loyalty and Appeal In The Digital Music Arena

Sally Phillips Boosting your music sales, digital music, making a Scene, marketing, music marketing, Music promotion February 9, 2018

The evolution of technology has led to the development and manifestation of the digital forum as the largest market base. The online market is one that attracts clients from all over the world at the click of a button. Businesses, governments and even private entrepreneurs in different industries have taken advantage of the online forum […]

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Marketing/ Music Business

How To Promote Your Music Online: Build Relationships

Sally Phillips building relationships, Indie music business, making a Scene, music marketing, online marketing, online music marketing January 16, 2018

You want to promote your music online, yet you are a musician, not a professional marketer. Have no fear. You may not be an expert marketer, but how are you with building relationships? Sounds a little bit more doable, doesn’t it? Marketing is essentially meeting new people and developing a relationship with them, which is something […]

DIY PR/ Marketing/ Music Business

10 Twitter tips for musicians

Rhetta Akamatsu making a Scene, marketing, music marketing, social media, Twitter, Twitter for musicians January 5, 2018

by Rhetta Akamatsu Twitter is a wonderful tool that will allow you to get the news out about where you are performing, your newest musical projects and recordings, personal band news and anything else you want your fans to know. You will be able to interact with hundreds and even thousands of fans, if you […]

Marketing/ Music Biz News/ Music Biz Resources/ Music Business

Where would you host your music if Soundcloud Closes?

Cameron Bashaw content mangaement, making a Scene, music business, music marketing, soundcloud February 21, 2017

Where would you host your music if Soundcloud Closes? Recent news about Soundcloud started making rounds in quite a few social media group forums I lurk in frequently. The most popular article shared was the article by Tim Ingham published on Music Business worldwide. Another article by Andrew Liptak published just days later on The […]

DIY Booking/ DIY PR/ DIY Radio/ INDIE Blues Scene/ Interview the Pros/ Making A Local Scene/ Marketing/ Music Biz Resources/ Performance/ Touring

How to Become a Musician with Jackie Venson

Richard L'Hommedieu americana, blues, blues foundation, blues hall of fame, blues music, blues radio, blues-rock, celebration of Blues and Soul, Funk, IBA, independent blues awards, indie, Indie B, indie Blues, indie blues movement, Indie Rock, making a Scene, r&B, red clay soul, Rock, roots, roots rock January 26, 2017

Austin born indie blues guitarist-vocalist, Jackie Venson, announces her web series,How to Become a Musician. Venson just released her live album, and has been featured in such publications as Guitar Player Magazine, Austin Chronicle, Austin Monthly, Texas Monthly and Bitch Media among others. Jackie recently performed on The Late Show with Stephen Colbert. Now, Venson has created her […]

DIY Radio/ Marketing/ Music Biz News/ On the Scene/ Radio Charts

The State of Internet Radio and Why is it Important to the Independent Artist

Richard L'Hommedieu Copyright Royalty Board, CRB, internet radio, making a Scene, microcasters, Small Webcasters, the end of internet radio, webcasters July 8, 2016

There has been alot of conversation out there between independent webcasters and independent artists about the new royalty schedule from the Copyright Royalty Board. Some webcasters have cut their loses and ran, some have geo fenced off the whole US market. If none of this makes sense to you, well you are not alone. I […]

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