Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.
image plan, music consumer, music marketing
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Let’s face it, the music industry has changed as has the music consumer. For almost 20 years we have been in the digital revolution, where music consumerism has transitioned from physical products to digital streaming. You can bitch and moan about it, but the reality is, we are NOT going back to the good ole […]
blues, DIY music video, JP Blues, jpblues, making a Scene, music, Music video, video production
Creating a Music Video on a Budget One of the most effective marketing tools a band can have, especially in the digital age, is a good production Music Video. Now, I’m not talking about taping some live gig somewhere in bad light with lousy (or questionable Sound). What I am talking about that MTV […]
band merch, band shirts, band t-shirts, branding, making a Scene, Merch Table, merchandising you band, t-shirts
Merchandising Your Band Merchandising your band can make all the difference between just getting by and generating a good income on the road. Even if you are a local band, a good merch table, can sometimes bring a gig from the red into the black. I once knew a band in NY whose Merch table […]
Making a Scene Presents An Exclusive Premiere of Misty Blues Band “Hear My Call” Gina is a graduate of Williams College. She began singing in 1990 on a dare by her co-workers and hasn’t turned back since. She began performing in a duet, The Siblings. Gina shortly started her own duet, Cole-Connection, which blossomed to […]
making a Scene, music marketing, new music consumer, social media marketing
Making a Scene Presents Marketing to the New Music Consumer! On September 9 1957 Elvis appeared on the Ed Sullivan show and a marketing phenomena was born. What followed was a blitz of TV shows, Movies, Fan Magazines and merchandise that propelled this memphis truck driver to become the King of Rock. The image machine […]
instagram, making a Scene, marketing, music business
Using Instagram for Self-Promotion Instagram is a fantastic platform for reaching out to people and promoting your music. Through Instagram, you can get more work and support as a solo or session musician. So we’re laying out some tips that we hope could help you in this department when you’re using this app. Link to […]
Indie artist, making a Scene, Playlists, single release
IS Your Single Release “Making A Scene”? The buzzword in the indie industry seems to be the Single Release. Many artists believe that the “Single” is the pathway to that elusive hit in the streaming playlist world. I will be honest with you, there is nothing further from the truth. Let’s take a look at […]
branding, Create your brand, making a Scene
Establishing your brand has always been part of creating a successful music career. Today it may be more important than ever. Now I can hear some of you already! “We(I) Let our(my) Music do the Talking, I don’t have to create a Brand!” Nothing can be further from the truth in today’s music industry. Before […]
making a Scene, music business, music consumer, Spotify, youtube
Making a Scene Presents Understanding The New Music Consumer Introduction My frame of reference as a music consumer has always been that tactile experience of holding the physical product in my hands. I would read the liner notes, look at the pictures and would have a sense of ownership of the music. With each change […]
Making a Scene Brings you a Simple way to use Instagram on your Laptop/Desktop! One of the fastest growing social media platforms right now is Instagram. Unfortunately in order to post or use this new social media resource you are restricted to using your phone to administer and post to your account. Which is fine […]
