Future of the Music Business/ Marketing/ Music Business1

Fan Data Is the New Currency of the Music Industry—and Why Are Artists Still Broke

Richard L'Hommedieu ai tools for musicians, artist audience ownership, artist database, artist email marketing, artist membership income, artist merchandise sales, artist owned fan data, artist website marketing, concert marketing strategy, direct music sales, direct-to-fan marketing, ethical fan data, fan data music industry, fan data ownership, fan engagement tools, fan passport, fan relationship management, fan segmentation, first party fan data, independent artist revenue, independent musician marketing, indie artist CRM, Making a Scene Artist Fan Passport OS, music audience development, music business strategy, music CRM software, music fan analytics, music fan community, music industry data, music industry middle class, music marketing AI, music marketing automation, musician mailing list, permission-based marketing, sustainable music income 0 Comments July 16, 2026

The article explores how fan data has become crucial in the music industry, emphasizing that while platforms profit from this data, many artists remain disconnected from their audiences. Artists need to establish direct relationships with fans to leverage this data, which can enhance decision-making and generate revenue, ultimately fostering trust and sustainability.