The content discusses the concept of an AI twin as a practical tool for independent artists to enhance their communication, marketing, and fan engagement while maintaining authenticity. By utilizing existing AI technologies, artists can scale their efforts and create consistent messaging across various channels, ultimately focusing on ownership and relationship-building with fans.
The music industry is experiencing a conflict over ownership, with platforms emphasizing accessibility for listeners while artists struggle for control. As revenue rises, artists often remain dependent on platforms, sacrificing direct relationships with fans. By leveraging data, reshaping their websites, and utilizing Web3, indie artists can foster genuine ownership and commitment rather than merely chasing visibility.
The article discusses the superiority of direct-to-fan SMS marketing over social media algorithms in reaching audiences effectively. It highlights the decline of organic reach on platforms like Facebook and Instagram, emphasizing that SMS offers higher open rates and engagement. By focusing on owned access rather than borrowed attention, independent artists can better connect with fans and drive revenue.
The post discusses rebuilding local music scenes by leveraging AI, Web3, and real-world collaboration among artists and venues. It emphasizes the need for structured systems that promote consistent attendance and fair pay. By fostering community partnerships and utilizing alternative spaces, artists can create sustainable venues, ensuring a vibrant local music economy.