DIY PR

Articles on Do it yourself articles for the independent musician to learn how to effectively do their own PR

DIY PR/ Future of the Music Business/ Music Business1/ Understanding Decentralized Music Industry

The Artist-Owned Ecosystem: Replacing the Label, Distributor, and Platform

Richard L'Hommedieu ai music marketing, artist owned ecosystem, artist owned infrastructure, artist owned platform, artist revenue streams, audius, decentralized distribution, decentralized music industry, direct to fan music marketing, direct to fan sales, fan data ownership, fan ownership, fan passport system, independent artist income, independent label alternative, independent music branding, Indie music business, IPFS music distribution, merch and ticket revenue, music business ownership, music industry middle class, music membership model, NFT music revenue, sustainable music career, Web3 for musicians 0 Comments April 8, 2026

The content discusses the transition from traditional music industry structures to an artist-owned ecosystem. It emphasizes the importance of artists regaining control over their distribution, marketing, and fan relationships. By leveraging decentralized tools and AI, artists can create sustainable income through direct fan engagement, ultimately transforming listeners into loyal customers and supporters.

DIY PR/ Marketing/ Music Business1

Stop Sending Fans Back Into the Machine

Richard L'Hommedieu AI tools for music marketing, artist owned ecosystem, artist owned website, build a fanbase online, convert followers into fans, direct fan relationships, direct-to-fan marketing, email list for musicians, fan funnel for musicians, fan retention for musicians, indie artist branding, indie artist marketing, Indie music business, music fan engagement, music industry middle class, music marketing funnel, music marketing strategy, music promotion strategy, musician membership site, musician website strategy, owned audience for artists, sell music direct to fans, sms marketing for artists, social media discovery funnel, social media for musicians, stop using linktree, token gated fan experiences, top of funnel marketing, Web3 for musicians, website marketing for bands 0 Comments April 1, 2026

The content emphasizes the importance of independent artists directing fans from social media into their own websites, where they can control the narrative and build relationships. Social media serves as an entry point, while the artist’s site should function as a comprehensive platform for engagement, sales, and community, ultimately fostering deeper connections and monetization.

AI & Automation for Indie Artists/ AI Marketing/ DIY PR/ Marketing/ Music Business1

Your AI Twin: Building a Digital Version of Yourself That Markets While You Sleep

Richard L'Hommedieu AI content workflow for artists, ai music marketing, AI tools for indie artists, AI twin for musicians, artist brand voice, artist email list growth, artist owned audience, artist voice training AI, authentic artist branding, automated fan outreach, chatgpt for musicians, Claude for musicians, digital twin marketing, direct fan communication, direct-to-fan marketing, fan engagement tools, fan funnel for musicians, first party fan data, independent music business, indie artist email marketing, indie artist marketing, indie music promotion, merch marketing for musicians, music career growth, music marketing automation, music marketing while you sleep, musician content strategy, musician newsletter strategy, social media for musicians, WordPress for musicians 0 Comments March 27, 2026

The content discusses the concept of an AI twin as a practical tool for independent artists to enhance their communication, marketing, and fan engagement while maintaining authenticity. By utilizing existing AI technologies, artists can scale their efforts and create consistent messaging across various channels, ultimately focusing on ownership and relationship-building with fans.

DIY PR/ Marketing/ Music Biz Resources/ Music Business1

Why Direct-to-Fan SMS Marketing Is Beating the Algorithm

Richard L'Hommedieu artist owned audience, artist owned marketing channels, building a music industry middle class, direct fan communication, direct merch sales, direct to fan revenue, direct-to-fan marketing, escaping social media algorithms, fan engagement strategy, first party fan data, independent musician business, indie artist marketing, making a scene philosophy, music business independence, music marketing strategy, sms marketing for musicians, sms ticket sales, social media algorithm changes 2026, text marketing for concerts, text message marketing 0 Comments March 14, 2026

The article discusses the superiority of direct-to-fan SMS marketing over social media algorithms in reaching audiences effectively. It highlights the decline of organic reach on platforms like Facebook and Instagram, emphasizing that SMS offers higher open rates and engagement. By focusing on owned access rather than borrowed attention, independent artists can better connect with fans and drive revenue.

DIY PR/ Future of the Music Business/ Marketing/ Music Business

Why Musicians Should Move from Twitter to a Decentralized Social Media Network “Bluesky”

Richard L'Hommedieu AT protocol, decentralization, decentralized music business, music business, music marketing, social media 0 Comments November 18, 2024

Musicians are encouraged to transition from Twitter to the decentralized platform Bluesky for better content discovery, user control over data, and meaningful engagement. Bluesky offers a safer environment for creative expression, a growing community for artists, and fewer distractions, making it an ideal space to connect authentically with fans and promote music.

AI Music/ DIY PR/ Future of the Music Business/ Music Business

Striking the Right Chord: Navigating the Intersection of Music and Technology as an Independent Artist

Richard L'Hommedieu future of music, music business, music technology 0 Comments April 22, 2024

Striking the Right Chord: Navigating the Intersection of Music and Technology as an Independent Artist Introduction From the invention of the electric guitar through multi track recording, MIDI and now with the digital revolution the way we make and consume music has constantly evolved. Today, the consumer has embraced streaming as a way to consume […]

DIY PR/ Marketing/ Music Biz Resources/ Music Business

BandLab Announces New Integrations with Airbit

Posted by Editor airbit, bandlab, beats, creatiting beats, Hip Hop, music business, roots 0 Comments October 2, 2023

Making a Scene Looks at Bandlabs new Aquisition “AirBit” Introduction Bandlab has been quietly (or maybe not so quietly) acquiring indie music assets since 2015! They started by purchasing the Cakewalk DAW Software product SONAR from Gibson and released it as a FREE download (which now they plan to release a new version as a […]

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DIY PR/ Marketing/ Music Biz Resources/ Music Business

What is the Music Licensing Collective and Why Should you Care!

Richard L'Hommedieu mlc, music business, music licensing collective, royalty payments 0 Comments May 19, 2023

What is the Music Licensing Collective and Why Should you Care! The Music Licensing Collective (MLC) is a non-profit organization that was established in the United States as a result of the Music Modernization Act (MMA) of 2018. The MMA was signed into law to address the issue of music licensing and copyright law in […]

DIY PR/ DIY Radio/ Marketing/ Music Business

The MICCO Industry Lists Review

Richard L'Hommedieu making a Scene, micco, music marketing, radio lists, Spotify playlists 0 Comments November 26, 2019

As the revenue on Recorded music shrink, it becomes more important for the indie artist to find ways to market their music economically. The focus for the indie artist is now based on reaching and expanding a fanbase that invests in an artists music! One of the important aspects of this type of marketing is […]

DIY Booking/ DIY PR/ DIY Radio/ Music Biz Resources/ Music Business

Making a Scene Reviews the Indie Bible 20th Anniversary Issue

Richard L'Hommedieu indie music promotion, making a Scene, Music promotion, The Indie bible 0 Comments November 10, 2019

Making A Scene Presents a Review of the 20th Anniversary Issue of THE INDIE BIBLE! It has been 20 years since Dave Wimble put out the first issue of The Indie Bible! Since that first issue, he has made it his mission to provide the Indie artist with a valuable resource to help them promote […]

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DIY PR/ DIY Radio/ Marketing/ Music Biz Resources/ Music Business

Making a Scene Reviews The Indie Spotify Bible

Richard L'Hommedieu Indie Spotify Bible, making a Scene, music marketing, playlist marketing, Spotify 0 Comments November 6, 2019

Making a Scene Presents a Review of the Indie Spotify Bible! There is not doubt that Spotify has become a major influence in the music industry. For the Indie Artist, this has been a double edge sword, while streaming has taken a large chunk out their revenue of recorded music, it has also opened up […]

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DIY PR/ Marketing/ Music Business

Creating Your Image

Richard L'Hommedieu image plan, music consumer, music marketing 0 Comments May 7, 2019

Let’s face it, the music industry has changed as has the music consumer. For almost 20 years we have been in the digital revolution, where music consumerism has transitioned from physical products to digital streaming. You can bitch and moan about it, but the reality is, we are NOT going back to the good ole […]

DIY PR/ Marketing/ Music Business

The Single Release and the Indie Artist!

Richard L'Hommedieu Indie artist, making a Scene, Playlists, single release 0 Comments March 5, 2019

IS Your Single Release “Making A Scene”? The buzzword in the indie industry seems to be the Single Release. Many artists believe that the “Single” is the pathway to that elusive hit in the streaming playlist world. I will be honest with you, there is nothing further from the truth. Let’s take a look at […]

DIY PR/ DIY Radio/ Music Business

How Spotify’s Gatekeepers Are Turning Listeners Into Fans (Or Not)

Sam Chennault making a Scene, music fans, Spotify, Spotify playlists 0 Comments February 26, 2019

Making a Scene Presents “How Spotify’s Gatekeepers Are Turning Listeners Into Fans (Or Not)” Editors Note: No matter where you stand on the streaming of music, the fact remains this is the new reality in the music industry. The main income stream of the musician is at live performances and the task for the Indie […]

DIY Booking/ DIY PR/ DIY Radio/ Music Business

The Indie Bible – In Depth Review

Richard L'Hommedieu DIY Music, independent musician, indie bible, making a Scene, music marketing, music pr December 5, 2018

The Indie Bible Bundle Since 1999 the Indie Bible has been publishing the most recognized and encompassing guide for the independent musician available. In the past I have purchased the Indie Bible in printed form, but now with the 18th edition available as a digital only version, I decided to take the plunge and purchased […]

DIY PR/ Marketing/ Music Business

Themify Builder – Making Website Building Easier

Richard L'Hommedieu DIY Website, making a Scene, Themify, wordpress 0 Comments July 10, 2018

Making a Scene presents a review of The Themify Builder and Themes. Your website is your first impression, these are the tools to create a good one Now I have been building my own websites for a long time. I started when the only way to get a website built was to get a text […]

DIY PR/ Music Business

John Pagano Band Creates Music Video with Just an Iphone

Richard L'Hommedieu Iphone, John Pagano Band, making a Scene, Music video, one more round, trouble on heels 0 Comments June 28, 2018

John Pagano Band Creates a Music Video with just an IPHONE! The John Pagano Band – Trouble on Heels As the music business changes for the independent artist and the competition to rise above the noise of every other artist out there increases, it is clear that you need to step up the game to […]

DIY PR/ DIY Radio/ Music Business

Creating a CD One-Sheet

Richard L'Hommedieu cd, DIY Radio, indie artist resource, making a Scene, onesheet, radio promotioin 0 Comments April 25, 2018

So, you are about to release your new CD and it’s time to get it ready to go to both the media for reviews and radio stations for airplay. One of the important items that should be included with your CD is your Onesheet! With that in mind let’s take a look at what a […]

DIY PR/ Marketing/ Music Business

5 Suggestions You Need For Your Band Website

Rhetta Akamatsu Band Website, making a Scene, making a website, music websites, website design March 16, 2018

by Rhetta Akamatsu As a music journalist, I depend a lot on artists’ websites for information when I am writing articles. So, if you want your website to get you the attention for which you put it up, here are some suggestions: 1. Keep your website up to date! Use WordPress or another easy Content Management […]

DIY PR/ Marketing/ Music Business

10 Twitter tips for musicians

Rhetta Akamatsu making a Scene, marketing, music marketing, social media, Twitter, Twitter for musicians January 5, 2018

by Rhetta Akamatsu Twitter is a wonderful tool that will allow you to get the news out about where you are performing, your newest musical projects and recordings, personal band news and anything else you want your fans to know. You will be able to interact with hundreds and even thousands of fans, if you […]

DIY PR/ Music Business

Guide to Social Media Verification

Richard L'Hommedieu DIY Marketing, DIY Musicians, facebook, instagram, making a Scene, music business, social media, social media verification, soundcloud, Twitter, youtube November 17, 2017

Have you ever noticed how some social media profiles have this little blue checkmark next to their names. This tells any potential followers that this is a verified profile and they are recognized by that platform as being who they are and that they are influential in their field. Also getting verified opens you to […]

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DIY PR/ Music Business

Before you Hire a Music Publicist – READ THIS!

Richard L'Hommedieu Music biz, music business, Music promotion, music publicist, promotion, Radio Promotion November 16, 2017

One of the biggest mistakes artists make when they hire a publicist is they have no idea what they need to have in place before they spend their money. If you do not have the right resources and materials in place to satisfy any potential interest, your whole PR campaign basically falls off the cliff. […]

DIY PR/ Music Business

Writing a Press Release

Richard L'Hommedieu music business, writing a press release March 22, 2017

Writing a Press Release Definition: “ A written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. Typically, they are mailed, faxed, or e-mailed to Blogs and assignment editors at newspapers, magazines, radio stations, television stations, or networks.” In putting together your music business plan, one of the most important aspects […]

DIY Booking/ DIY PR/ DIY Radio/ INDIE Blues Scene/ Interview the Pros/ Making A Local Scene/ Marketing/ Music Biz Resources/ Performance/ Touring

How to Become a Musician with Jackie Venson

Richard L'Hommedieu americana, blues, blues foundation, blues hall of fame, blues music, blues radio, blues-rock, celebration of Blues and Soul, Funk, IBA, independent blues awards, indie, Indie B, indie Blues, indie blues movement, Indie Rock, making a Scene, r&B, red clay soul, Rock, roots, roots rock January 26, 2017

Austin born indie blues guitarist-vocalist, Jackie Venson, announces her web series,How to Become a Musician. Venson just released her live album, and has been featured in such publications as Guitar Player Magazine, Austin Chronicle, Austin Monthly, Texas Monthly and Bitch Media among others. Jackie recently performed on The Late Show with Stephen Colbert. Now, Venson has created her […]

DIY PR/ Marketing

Buying your way to Viral

Richard L'Hommedieu instagram, marketing your video, snapchat, vemo, veve, viral video, youtube March 11, 2016

Social Media is such a prominent force in the independent music world that it was inevitable that someone would come up with a business model that allows you to purchase Instagram followers, YouTube views, Facebook Shares and more. Many times those numbers of shares, video views are looked at as a form of success and […]

DIY PR/ Marketing/ Music Biz Resources

DropCards.com – Bringing digital downloads to the Merch Table!

Richard L'Hommedieu Digital download cards, drop cards, making a Scene, Merch Table, musician merch December 17, 2014

Interview with Steve Ceragno from Dropcards.com by Richard Lhommedieu on Mixcloud www.dropcards.com Listen to the Interview to find out MORE! dropcards.com is a way to bridge the gap between the digital download market and your merchandise table. Unlike CD’s your digital content can contain video, graphics, EPK’s, Music, E-Books, Apps or any other file that can be […]

DIY PR/ Marketing

Watch BEFORE you purchase Facebook LIKES!

Richard L'Hommedieu buying likes, facebook likes, making a Scene October 27, 2014

Before you decide to “BUY” likes for your Facebook band page .. you have to watch this! It may hurt you more than help you!

DIY PR/ Marketing/ Music Business

Facebook Friends by Location for Events!

Richard L'Hommedieu facebook events, inviter, making a Scene, music marketing August 6, 2014

Facebook Friends by Location for Events! We all know how powerful creating a Facebook event and inviting all your friends can be, but what if you have Facebook friends that are spread out all over the country. Facebook inviter (See our article on it HERE) is great if you have a global even, such as […]

DIY PR/ Music Business

The Ten Commandments Your Booking Agent wants you to Remember

Posted by Editor booking, Booking Agent, making a Scene, marketing, musician booking April 30, 2014

1. Thou shalt always look over my offers carefully and budget before accepting tour dates. 2. Thou shalt always advance my shows at least two weeks ahead of my tours. 3. Thou shalt always answer my agent as quickly as possible. 4. thou shall always promote my shows with social media etc. 5. Thou shall […]