DIY PR/ Marketing/ Music Biz Resources/ Music Business1

Why Direct-to-Fan SMS Marketing Is Beating the Algorithm

Richard L'Hommedieu artist owned audience, artist owned marketing channels, building a music industry middle class, direct fan communication, direct merch sales, direct to fan revenue, direct-to-fan marketing, escaping social media algorithms, fan engagement strategy, first party fan data, independent musician business, indie artist marketing, making a scene philosophy, music business independence, music marketing strategy, sms marketing for musicians, sms ticket sales, social media algorithm changes 2026, text marketing for concerts, text message marketing March 14, 2026

The article discusses the superiority of direct-to-fan SMS marketing over social media algorithms in reaching audiences effectively. It highlights the decline of organic reach on platforms like Facebook and Instagram, emphasizing that SMS offers higher open rates and engagement. By focusing on owned access rather than borrowed attention, independent artists can better connect with fans and drive revenue.

Spotify is the Billboard, Not the Building

Making a Scene Presents – Spotify is the Billboard, Not the Building Listen to the Podcast Discussion on Using Spotify as a billboard Not the Building If you’re an indie artist in 2026, you don’t have a “marketing problem.” You have an ownership problem. Most indie release plans still follow the same tired loop: post […]

independent musician business

Spotify is the Billboard, Not the Building

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