Indie artists need an owned community forum to foster genuine relationships with fans amid changing social media dynamics. Platforms like Facebook, Instagram, and TikTok may help reach audiences, but artists risk losing control over fan interactions. A personal forum encourages engagement, deepens connections, and integrates revenue channels for sustained support.
The podcast discusses the evolving role of record labels in the music industry, highlighting that they have transitioned from necessary gatekeepers to optional service providers. Independent artists can now maintain control, ownership, and build direct relationships with fans, thanks to advancements in technology and AI. This shift empowers musicians to navigate careers on their own terms.