The podcast “Why Ownership Is the Only Metric That Matters Anymore” discusses the evolving landscape of independent music, emphasizing that success hinges on ownership rather than mere attention. Artists must cultivate direct relationships with fans and capture data to build sustainable business models, shifting focus from streaming and follower counts to owning their audience and community.
The podcast “The Revenue Stack” discusses how indie musicians can build sustainable careers by creating diverse income streams, or “revenue stacks,” that extend beyond traditional models. It emphasizes the importance of ownership, fan relationships, and leveraging platforms strategically. The goal is to foster meaningful connections and support rather than chase fleeting fame or trends.
The content discusses how TikTok has transformed music discovery but emphasizes that it is not a fanbase. Artists relying solely on TikTok risk dependency, as they lack control over their audience and monetization. Independent artists must build their own platforms, foster direct relationships with fans, and create sustainable revenue models beyond social media.