The article discusses the evolving role of music managers, emphasizing the need for independent artists to adopt workflow design rather than rely on traditional gatekeepers. It highlights how artists can leverage fan data, direct communication, and efficient systems to cultivate meaningful relationships, manage careers, and generate income, fostering a self-sustaining music business.
The podcast “Why Ownership Is the Only Metric That Matters Anymore” discusses the evolving landscape of independent music, emphasizing that success hinges on ownership rather than mere attention. Artists must cultivate direct relationships with fans and capture data to build sustainable business models, shifting focus from streaming and follower counts to owning their audience and community.