The article discusses the evolving role of music managers, emphasizing the need for independent artists to adopt workflow design rather than rely on traditional gatekeepers. It highlights how artists can leverage fan data, direct communication, and efficient systems to cultivate meaningful relationships, manage careers, and generate income, fostering a self-sustaining music business.
The content emphasizes the necessity for independent musicians to shift from traditional and fragmented marketing approaches to a self-sustaining marketing machine utilizing AI and connected systems. By building their own platforms and direct relationships with fans, artists can regain control over their careers, streamline daily tasks, and generate consistent income, fostering a fairer music industry.