music merch marketing

Future of the Music Business/ Marketing/ Music Business1

The Digital Campfire: How AI Can Create Community Instead of Content

Richard L'Hommedieu AI community building, ai fan engagement, AI for musicians, ai music marketing, AI tools for artists, artist ecosystem, artist fan community, artist owned ecosystem, artist owned fan data, build a music fanbase, community density, concert marketing, digital campfire, direct fan relationships, direct-to-fan marketing, ethical fan data, fan engagement for musicians, fan loyalty, fan passport, fan passport app, fan-powered music career, house concert strategy, independent artist revenue, independent music business, indie artist marketing, local fan groups, local music communities, Making a Scene Artist Ecosystem, music audience growth, music business strategy, music community building, music community strategy, music fan data, music industry middle class, music marketing automation, music marketing tools, music merch marketing, music revenue streams, musician email marketing, owned audience for musicians, social media alternatives for musicians 0 Comments June 25, 2026

The article discusses how independent artists have shifted from being creative storytellers to mere content creators, pressured by social media demands. It emphasizes the need for artists to build genuine community connections instead of just seeking metrics. AI can enhance fan engagement by organizing interactions, fostering genuine relationships, and creating meaningful conversations. Ultimately, artists should focus on community density, which cultivates lasting loyalty and facilitates real support.

Future of the Music Business/ Marketing/ Music Business1

Stop Feeding the Algorithm: The Indie Artist Content Strategy That Brings Fans Home

Richard L'Hommedieu ai tools for musicians, artist owned platform, artist website, behind the scenes music video, direct-to-fan marketing, exclusive content for fans, fan community building, fan data, fan passport, independent musician promotion, indie artist marketing, live recordings, music business middle class, music content strategy, music fan engagement, music industry independence, music marketing strategy, music marketing with ai, music merch marketing, music website marketing, musician email list, organic social media marketing, social media content for bands, social media for musicians, tour marketing for indie artists, website traffic for musicians 0 Comments June 3, 2026

Making a Scene Presents – Stop Feeding the Algorithm: The Indie Artist Content Strategy That Brings Fans Home Listen to the Podcast Discussion For years, indie artists have been told that the answer to every career problem is to post more content. If the song is not getting heard, post more. If the show is […]

AI & Automation for Indie Artists/ AI Marketing

Building a Self-Sustaining Marketing Machine: The AI System That Runs Your Career

Posted by Editor AI content marketing, ai fan engagement, AI for musicians, ai music marketing, artist dashboard, artist owned website, artist revenue streams, artist website ecosystem, automated music promotion, direct fan relationships, direct-to-fan marketing, diy music business, email marketing for musicians, fan data for artists, fan funnel for musicians, fan passport, fan segmentation, independent artist tools, independent music business, independent musician marketing, indie artist marketing, making a Scene, music analytics, music business automation, music CRM, music industry middle class, music marketing automation, music marketing system, music marketing workflow, music merch marketing, musician email list, tour marketing for indie artists, web3 music marketing 0 Comments May 28, 2026

The content emphasizes the necessity for independent musicians to shift from traditional and fragmented marketing approaches to a self-sustaining marketing machine utilizing AI and connected systems. By building their own platforms and direct relationships with fans, artists can regain control over their careers, streamline daily tasks, and generate consistent income, fostering a fairer music industry.

AI & Automation for Indie Artists/ AI Marketing/ Marketing/ Music Business1

The AI Feedback Loop: Using Fan Behavior to Train Better Marketing Over Time

Richard L'Hommedieu AI email marketing, ai fan engagement, AI feedback loop, AI for indie musicians, ai marketing for musicians, ai music marketing, artist owned ecosystem, artist owned fan data, artist website ecosystem, direct fan relationships, direct-to-fan marketing, fan behavior analytics, fan data for musicians, fan engagement strategy, fan passport system, fan segmentation, independent music promotion, indie artist marketing, making a Scene, music business ai tools, music data analytics, music industry middle class, music marketing automation, music marketing funnel, music marketing strategy, music merch marketing, music revenue streams, smart music promotion, touring data, web3 music marketing 0 Comments May 15, 2026

The content discusses how indie artists can utilize AI to enhance marketing by analyzing fan behavior through a feedback loop. By tracking actions like clicks and purchases via an artist-owned platform, artists can improve their strategies over time, transitioning from guesswork to informed decision-making. The emphasis is on ownership, effective messaging, and building genuine fan relationships.