Music Business1

The Live Show Is Not Just a Night Out. It Is the Front Door to Your Whole Music Business.

Richard L'Hommedieu artist owned ecosystem, artist owned fanbase, Behringer XR18, concert marketing, direct-to-fan music, DIY touring, email list for musicians, fan data collection, fan engagement, fan passport, fan relationship building, Fender Studio Pro, home studio workflow, independent music revenue, independent musicians, indie artist live show, Indie music business, live concert recording, live music marketing, live recording, live show revenue, live show strategy, making a Scene, merch table strategy, music business, music industry middle class, music marketing funnel, music merch strategy, QR code music marketing, touring strategy 0 Comments May 2, 2026

The content emphasizes the transformative potential of live shows for indie artists, advocating that these performances should be viewed as the foundation of an artist’s business. By integrating systems for fan engagement, data collection, and emotional connection, artists can maximize the value of their shows, transitioning casual attendees into loyal fans and building lasting relationships.

Music Biz News/ Music Biz Resources/ Music Business1

Eleven Years of Making a Scene: Still Independent, Still Publishing, Still Building the Future

Richard L'Hommedieu AI for musicians, artist empowerment, artist owned ecosystem, artist-owned music business, blockchain music business, direct to fan music marketing, fan data for artists, home recording for musicians, independent music culture, independent music magazine, independent music reviews, indie artist community, indie artist interviews, indie artist revenue streams, Indie music business, indie music platform, indie music publication, making a Scene, Making a Scene 11 years, Making a Scene anniversary, Making A Scene magazine, music business education, music industry middle class, music industry reform, music publication anniversary, newsletter for indie musicians, recording mixing gear, release reviews, support independent artists, Web3 for musicians 0 Comments May 1, 2026

As of May 1, 2026, Making a Scene celebrates eleven years of continuous support for independent music. By producing over 9,500 posts, including 2,200 interviews and 4,200 reviews, it has built a vital archive and community. With a redesign and expanded mission, it aims to empower artists through ownership, tools, and direct fan relationships.

Future of the Music Business/ Marketing/ Music Business1

The Hidden Economics of Being an Indie Artist in 2026

Richard L'Hommedieu artist owned ecosystem, artist owned website, artist website strategy, build music fanbase, direct to fan music marketing, fan ownership music, fan passport music, future of music business, indie artist branding, indie artist business, indie musician revenue streams, music community building, music fan engagement, music marketing 2026, musician email list growth, musician membership site, stop sending fans to platforms, token gated music community, WooCommerce music store, WordPress for musicians 0 Comments April 30, 2026

The guide “The Hidden Economics of Being an Indie Artist in 2026” emphasizes the integration of creativity and business for independent musicians. It encourages artists to understand their roles as business owners, improve fan engagement through personalized websites, utilize AI for efficiency, and develop multiple revenue streams for sustainable success.

AI & Automation for Indie Artists/ Marketing/ Music Business1

Content That Adapts: Using AI to Personalize Posts for Different Types of Fans

Richard L'Hommedieu adaptive content marketing, AI content personalization, AI fan journey, ai music marketing, artist owned ecosystem, artist owned website, casual listener engagement, direct-to-fan marketing, fan passport, fan segmentation, indie artist promotion, indie music branding, local audience marketing, music audience targeting, music marketing automation, personalized fan engagement, personalized music promotion, superfan marketing, web3 fan engagement, website fan data 0 Comments April 29, 2026

The article emphasizes the importance of personalized content in music marketing, highlighting how AI can help artists tailor messages for different fan segments. It argues for the significance of artist-owned platforms to maintain control over fan relationships and leverage data ethically. A well-structured system can optimize engagement and revenue, transforming how artists communicate with their audiences.

Future of the Music Business/ Music Biz News/ Music Business/ Music Business1/ Radio Charts

The American Music Fairness Act Could Finally Make Radio Pay

Richard L'Hommedieu American Music Fairness Act, AMFA, BMI, college radio, community radio, independent music, indie artists., local radio, making a Scene, master ownership, music business, music discovery, music industry policy, public performance right, radio airplay, recording royalties, soundexchange, terrestrial radio royalties 0 Comments April 24, 2026

The American Music Fairness Act aims to reform sound recording performance royalties for terrestrial radio, potentially requiring payment to artists. While this addresses a long-standing issue, concerns remain about how it might burden smaller stations that support indie artists. The outcome is pivotal for balancing artist compensation and preserving community radio’s vital role in music discovery.

Future of the Music Business/ Music Business/ Music Business1

Ticketmaster LiveNation Court Decision

Richard L'Hommedieu antitrust in music, artist independence, concert promotion monopoly, concert ticket monopoly, DOJ Live Nation lawsuit, fan ticket fees, independent music venues, indie artists touring, live music industry, Live Nation court case, Live Nation monopoly, making a Scene, music industry power structure, ticketing reform, Ticketmaster court decision, Ticketmaster fees, Ticketmaster Live Nation lawsuit, Ticketmaster monopoly, touring economics indie artists, venue control music industry 0 Comments April 23, 2026

In May 2024, the DOJ sued Live Nation and Ticketmaster, claiming they maintained an illegal monopoly damaging artists, fans, and independent promoters. A 2026 jury validated this claim, revealing systemic issues beyond ticket fees, affecting competition and opportunities in live music. The outcome aims to restore fairness and open access for indie artists.

Future of the Music Business/ Music Biz News/ Music Business1

Canada Just Put Money Behind the People Who Build the Stage

Richard L'Hommedieu artist development, arts funding, Austin Live Music Fund, Canada Music Fund, Canada music industry, Canadian music, cultural sovereignty, FACTOR, independent music, independent venues, indie music infrastructure, live music economy, live music ecosystem, live music funding, local music scenes, music advocacy, music business, music festivals, music policy, NEA grants, promoters, public private music funding, Shuttered Venue Operators Grant, support independent music, U.S. music industry 0 Comments April 22, 2026

FACTOR’s $2 million investment in Canada’s live music sector emphasizes the importance of funding the entire music ecosystem, not just artists. By supporting promoters and festivals, Canada aims to maintain cultural sovereignty and enhance local engagement. This strategic approach contrasts with the U.S., which lacks a cohesive national support system for independent music infrastructure.

Future of the Music Business/ Music Business/ Music Business1/ Touring

Touring Used to Sell Records. Now Records Exist to Sell Touring. What Happens Next?

Richard L'Hommedieu ai tools for musicians, artist owned ecosystem, artist-owned music business, building a career beyond streaming, direct to fan music marketing, fan data for musicians, fan passport music strategy, future of touring for indie artists, independent artist income streams, indie artist touring strategy, live music profit margins, merch memberships and direct sales, music industry middle class, music revenue diversification, rising touring costs music industry, streaming vs touring economics, sustainable touring for musicians, touring economics for indie artists, touring used to sell records now records sell touring, Web3 for indie artists 0 Comments April 17, 2026

The music industry’s earnings have surged, yet many artists struggle financially as touring becomes increasingly expensive and less profitable. The traditional model of records promoting tours has flipped, leading to a need for artists to diversify income through memberships, direct sales, and data ownership, rather than relying solely on live performances.

Future of the Music Business/ Music Business/ Music Business1

Making Recorded Music a Product Again

Richard L'Hommedieu ai tools for musicians, alternative music revenue streams, artist owned ecosystem, artist-owned music business, Bandcamp music sales, collectible music releases, digital deluxe music editions, direct to fan music business, direct-to-fan music sales, DIY music monetization, exclusive music editions, fan data for musicians, fan reward music strategy, how to sell music directly, independent artist income ideas, indie artist direct revenue, indie artist revenue, indie music entrepreneurship, indie music marketing strategy, live mixes for fans, making recorded music a product again, music as a product, music business middle class, music fan engagement strategy, music licensing strategy, music product ideas, recorded music income streams, stem packs for sale, sync licensing for indie artists, Web3 for indie artists 0 Comments April 16, 2026

The content discusses the evolution of recorded music from being a valued product to merely serving as promotional material. It emphasizes the need for artists to innovate their offerings, transforming recordings into multiple revenue-generating forms. By leveraging direct-to-fan sales, unique editions, and access models, artists can rebuild meaningful connections and financial sustainability.

Future of the Music Business/ Marketing/ Music Business1

Build the Website Like a Platform: How Indie Artists Keep Fans Inside Their Own Ecosystem

Richard L'Hommedieu artist fan community, artist membership platform, artist membership site, artist owned ecosystem, artist owned platform, artist powered commerce, decentralized music business, direct to fan revenue, direct-to-fan marketing, exclusive content strategy, exclusive video hosting for musicians, fan data ownership, fan engagement website, fan loyalty system, fan retention strategy, independent artist branding, indie artist ecommerce, indie artist website, Indie music business, music business infrastructure, music industry middle class, music marketing funnel, music website monetization, musician website strategy, on site music player, owned audience strategy, token gated content, Web3 for musicians, WooCommerce for artists, WordPress for musicians 0 Comments April 15, 2026

Indie artists need to transform their websites into integrated platforms rather than mere promotional tools. By utilizing WordPress and WooCommerce, they can maintain fan engagement, gather valuable data, and control their own ecosystem, enhancing their relationship with fans. This shift fosters direct revenue, community building, and sustained artist independence.

AI & Automation for Indie Artists/ Future of the Music Business/ Marketing/ Music Business1

AI-Driven Fan Journeys: Mapping Every Step From First Listen to Lifetime Fan

Richard L'Hommedieu AI fan journeys, AI for musicians, AI triggered content delivery, artist brand strategy, artist fan engagement, artist membership model, artist owned ecosystem, convert listeners to fans, direct revenue for musicians, direct-to-fan marketing, email marketing for musicians, fan data ownership, fan journey mapping, fan loyalty strategy, fan passport, HubSpot artist marketing, independent artist revenue, indie artist marketing, Indie music business, Klaviyo music marketing, lifetime fan strategy, Manychat for musicians, music audience development, music business ai, music marketing automation, music marketing funnel, owned audience, Shopify for musicians, sms marketing for artists, web3 fan engagement 0 Comments April 9, 2026

The content discusses the challenges independent artists face in the music industry, focusing on the disconnect between gaining attention and building lasting relationships with fans. It emphasizes utilizing AI to create personalized fan journeys that foster deeper connections and ownership, transforming transient listeners into dedicated supporters while ensuring artists maintain control over their fan interactions and data.

DIY PR/ Future of the Music Business/ Music Business1/ Understanding Decentralized Music Industry

The Artist-Owned Ecosystem: Replacing the Label, Distributor, and Platform

Richard L'Hommedieu ai music marketing, artist owned ecosystem, artist owned infrastructure, artist owned platform, artist revenue streams, audius, decentralized distribution, decentralized music industry, direct to fan music marketing, direct to fan sales, fan data ownership, fan ownership, fan passport system, independent artist income, independent label alternative, independent music branding, Indie music business, IPFS music distribution, merch and ticket revenue, music business ownership, music industry middle class, music membership model, NFT music revenue, sustainable music career, Web3 for musicians 0 Comments April 8, 2026

The content discusses the transition from traditional music industry structures to an artist-owned ecosystem. It emphasizes the importance of artists regaining control over their distribution, marketing, and fan relationships. By leveraging decentralized tools and AI, artists can create sustainable income through direct fan engagement, ultimately transforming listeners into loyal customers and supporters.

Future of the Music Business/ Music Business1

The Suno-Warner Deal: When Big Music Stops Fighting AI and Starts Designing It

Richard L'Hommedieu AI and artist independence, AI mockup tools for songwriters, AI music licensing, AI songwriting tools, artist ownership, artist rights in AI music, backing tracks with AI, corporate control of AI, creator ownership, decentralized music future, direct to fan music business, future of independent music, generative music tools, indie artists and AI, indie music community, licensed AI music models, music business ai, music industry gatekeepers, music industry middle class, music platform control, music tech power shift, suno ai music, Suno for indie musicians, Suno Warner deal, Warner Music Group AI 0 Comments April 7, 2026

The Suno-Warner deal signifies a major shift in the music industry as Warner Music Group collaborates with Suno to develop licensed AI music models. While this partnership promises opportunities for artists, indie musicians must remain cautious of increasing corporate control and dependency on proprietary platforms, prompting a need for financial and creative independence.

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DIY Booking/ Music Business1/ Performance/ Touring

Creating a Touring Syndicate for Increased Leverage

Richard L'Hommedieu AI touring strategy, artist co-op touring, artist owned data, artist owned economy, audience intelligence for artists, blockchain fan passport, city routing for musicians, decentralized music industry, direct to fan touring, DIY music touring, fan data ownership, fan passport, first party fan data, independent artist touring, independent music business, indie band tour planning, indie music touring, making a Scene, music industry middle class, music touring analytics, predictive touring, touring cooperative, touring syndicate, venue analysis AI, Web3 music 0 Comments April 3, 2026

The article discusses the concept of a touring syndicate for indie artists, emphasizing the shift from competition to cooperation. By pooling fan data and forming a structured alliance, artists can strategically plan tours, increase revenue, and reduce reliance on traditional music industry systems. This new model fosters collaboration, shared intelligence, and artist ownership.

Marketing/ Music Business1/ Touring

Predictive Touring: Using AI to Decide Where You Should Play Before You Book the Show

Richard L'Hommedieu AI touring strategy, artist owned audience data, Chartmetric tour strategy, direct to fan touring, DIY tour booking, fan data for musicians, fan passport music marketing, indie artist tour planning, indie band tour planning, music industry middle class, music marketing with ai, owned fan data, predictive touring, profitable tour routing, smart tour routing, solo artist tour strategy, Spotify for Artists touring data, ticket sales forecasting, touring risk reduction, web3 fan data 0 Comments April 2, 2026

The content discusses predictive touring, a strategy enabling indie artists to use AI and data analysis to optimize their live performances. By merging streaming statistics, social engagement, and direct fan interaction, artists can identify lucrative markets rather than relying on superficial metrics. This approach fosters informed decision-making, reduces financial risk, and enhances overall touring success.

DIY PR/ Marketing/ Music Business1

Stop Sending Fans Back Into the Machine

Richard L'Hommedieu AI tools for music marketing, artist owned ecosystem, artist owned website, build a fanbase online, convert followers into fans, direct fan relationships, direct-to-fan marketing, email list for musicians, fan funnel for musicians, fan retention for musicians, indie artist branding, indie artist marketing, Indie music business, music fan engagement, music industry middle class, music marketing funnel, music marketing strategy, music promotion strategy, musician membership site, musician website strategy, owned audience for artists, sell music direct to fans, sms marketing for artists, social media discovery funnel, social media for musicians, stop using linktree, token gated fan experiences, top of funnel marketing, Web3 for musicians, website marketing for bands 0 Comments April 1, 2026

The content emphasizes the importance of independent artists directing fans from social media into their own websites, where they can control the narrative and build relationships. Social media serves as an entry point, while the artist’s site should function as a comprehensive platform for engagement, sales, and community, ultimately fostering deeper connections and monetization.

AI & Automation for Indie Artists/ AI Marketing/ DIY PR/ Marketing/ Music Business1

Your AI Twin: Building a Digital Version of Yourself That Markets While You Sleep

Richard L'Hommedieu AI content workflow for artists, ai music marketing, AI tools for indie artists, AI twin for musicians, artist brand voice, artist email list growth, artist owned audience, artist voice training AI, authentic artist branding, automated fan outreach, chatgpt for musicians, Claude for musicians, digital twin marketing, direct fan communication, direct-to-fan marketing, fan engagement tools, fan funnel for musicians, first party fan data, independent music business, indie artist email marketing, indie artist marketing, indie music promotion, merch marketing for musicians, music career growth, music marketing automation, music marketing while you sleep, musician content strategy, musician newsletter strategy, social media for musicians, WordPress for musicians 0 Comments March 27, 2026

The content discusses the concept of an AI twin as a practical tool for independent artists to enhance their communication, marketing, and fan engagement while maintaining authenticity. By utilizing existing AI technologies, artists can scale their efforts and create consistent messaging across various channels, ultimately focusing on ownership and relationship-building with fans.

Future of the Music Business/ Marketing/ Music Business1

The Real Reason Streaming Pays So Little, And Why It Was Designed That Way

Richard L'Hommedieu artist centric streaming model, artist ownership economy, blockchain music platforms, Deezer artist centric model, direct to fan music business, fan data ownership, independent artist revenue, indie artist income, indie musician business strategy, major label catalog dominance, making a Scene, music industry middle class, music industry op ed, music platform incentives, music streaming economics, pro rata streaming model, royalty distribution model, SoundCloud fan powered royalties, Spotify royalty system, streaming payouts, streaming vs ownership, UK music streaming inquiry, user centric streaming payouts, Web3 music streaming, why streaming pays so little 0 Comments March 26, 2026

The podcast discusses how streaming revenue is structured to favor major rights holders over independent artists, leading to unfair payouts. It highlights the issues within the pro-rata payment model, which dilutes artist earnings, and argues for a shift toward user-centric systems that align payments with actual listener support. Streaming should be a tool for discovery, not a primary revenue source.

Music Biz Resources/ Music Business/ Music Business1/ Touring

The Indie Artist’s Field Guide to Booking the College Circuit

Richard L'Hommedieu AI tools for music booking, APCA booking guide, artist owned fan data, campus activities booking, college circuit booking for indie artists, college radio for musicians, college town touring strategy, direct to fan music marketing, fan passport music strategy, how to book college gigs, indie tour routing, NACA booking guide, original acts on campus, profitable weekday gigs, Web3 for touring musicians 0 Comments March 19, 2026

The Indie Artist’s Field Guide to Booking the College Circuit emphasizes the college market as a vital, underutilized resource for independent musicians. It explains how effective routing through campus gigs can stabilize income, build relationships, and support long-term growth in an artist’s career. The guide encourages strategic outreach, adaptability, and leveraging technology for successful bookings.

Future of the Music Business/ Marketing/ Music Biz Resources/ Music Business1

Why Networking Still Runs the Music Business

Richard L'Hommedieu artist development through relationships, direct artist opportunities, how musicians build connections, indie artist networking, jam sessions music industry, local music scene networking, music business for independent artists, music business relationships, music conference networking, music industry networking, musician career growth, networking for gigs, networking for musicians, networking without feeling fake, open mics for musicians, Recording Academy chapter events, relationships are currency in music, sideman opportunities, songwriter rounds networking, support tour opportunities 0 Comments March 18, 2026

The podcast “Making a Scene” discusses the importance of networking in the music industry, emphasizing that relationships, not metrics or trends, drive success for artists. It suggests that real connections build trust and create opportunities, urging musicians to engage in local scenes, participate in events, and focus on genuine interactions rather than superficial networking.

DIY PR/ Marketing/ Music Biz Resources/ Music Business1

Why Direct-to-Fan SMS Marketing Is Beating the Algorithm

Richard L'Hommedieu artist owned audience, artist owned marketing channels, building a music industry middle class, direct fan communication, direct merch sales, direct to fan revenue, direct-to-fan marketing, escaping social media algorithms, fan engagement strategy, first party fan data, independent musician business, indie artist marketing, making a scene philosophy, music business independence, music marketing strategy, sms marketing for musicians, sms ticket sales, social media algorithm changes 2026, text marketing for concerts, text message marketing 0 Comments March 14, 2026

The article discusses the superiority of direct-to-fan SMS marketing over social media algorithms in reaching audiences effectively. It highlights the decline of organic reach on platforms like Facebook and Instagram, emphasizing that SMS offers higher open rates and engagement. By focusing on owned access rather than borrowed attention, independent artists can better connect with fans and drive revenue.

AI & Automation for Indie Artists/ AI Marketing/ Decentralized Music & Web3/ Future of the Music Business/ Marketing/ Music Business1/ Understanding Decentralized Music Industry

Stop Chasing Virality and Start Building a Sustainable Micro-Label Ecosystem Today

Richard L'Hommedieu artist brand infrastructure, artist controlled ecosystem, artist mailing list strategy, creative independence for musicians, digital collectibles for musicians, direct fan revenue, direct to fan music business, fan ownership economy, independent label strategy, indie artist ownership, indie label blueprint, micro label ecosystem, music business middle class, music marketing beyond algorithms, music membership model, niche audience growth, recurring revenue for musicians, stop chasing virality, sustainable music career, web3 music strategy 0 Comments March 13, 2026

The content discusses the need for independent artists to shift from seeking viral moments to establishing sustainable micro-label ecosystems. It emphasizes building an artist-controlled infrastructure, leveraging email lists, and fostering direct fan relationships. By creating a closed-loop system, artists can achieve ownership and a stable revenue flow, ultimately leading to creative freedom.

Music Business1/ Touring

The Living Room Circuit How to Book House Concerts

Richard L'Hommedieu acoustic touring strategies, booking house concerts, direct to fan live music, house concert hosts, house concert monetization, house concert routing gigs, house concert touring strategy, house concerts for musicians, how bands play acoustic house concerts, how to book house concerts, independent artist touring income, Indie music business, intimate concerts for singer songwriters, listening room concerts, living room concert series, merch sales at house concerts, music industry middle class, profitable weekday gigs for bands, scaled down band sets, touring for indie musicians 0 Comments March 12, 2026

House concerts serve as a vital alternative for independent artists, offering intimate performances that foster genuine connections with audiences. By replacing traditional venues, these events prioritize attention and community over commercialism. They provide better financial opportunities due to lower overhead costs, allowing artists to build sustainable careers through direct relationships and merchandise sales.

Marketing/ Music Biz Resources/ Music Business/ Music Business1/ Songwriting

Why Micro-Sync Licensing Should Be Part of Every Independent Songwriter’s Business Plan

Richard L'Hommedieu AI tools for music catalog management, back catalog monetization, catalog management for musicians, direct revenue for songwriters, how to license songs for video, independent songwriter business plan, indie music publishing strategy, Making a Scene music business, micro-sync licensing for songwriters, mood based music stems, music industry middle class, music licensing business strategy, music metadata for sync, production music for creators, royalty free music marketplaces, song stems for licensing, songwriter ownership strategy, sync licensing for indie artists, sync ready music assets, Web3 music rights infrastructure 0 Comments March 11, 2026

Micro-sync licensing is essential for independent songwriters, creating a faster, more organized method for monetizing music in visual media. It shifts the focus from relying on large placements to treating songs as valuable assets with diverse revenue potentials. By embracing ownership and clarity in rights and metadata, songwriters can maximize their catalog’s earning potential.

Future of the Music Business/ Music Business1

Crowdfunding is Begging Not a Business Plan

Richard L'Hommedieu ai marketing for musicians, anti algorithm music marketing, artist subscription model, Bandcamp direct sales strategy, Buffer social scheduling for artists, Canva release graphics, ChatGPT for artist campaigns, community ownership music, crowdfunding for musicians, crowdfunding is begging, direct to fan revenue, email list ownership for artists, fan data ownership, fan membership for bands, fan participation model, independent artist empowerment, indie artist business plan, limited edition vinyl strategy, merch drops and release flywheel, Metricool campaign planning, music DAO governance, music industry middle class, onchain membership passes, patreon alternatives for musicians, repeat funding music strategy, scalable artist monetization, SendGrid email marketing for musicians, supporter perks and access, sustainable music career, token gated fan community, touring and membership revenue, transparent funding for artists, trust based fan funding, Web3 for musicians, WooCommerce music store, WordPress for musicians 0 Comments March 5, 2026

The content discusses the limitations of crowdfunding for artists, likening it to begging rather than a sustainable business strategy. It advocates for a shift towards community ownership, where artists build ongoing relationships with fans based on value and trust. A strong foundation and consistent engagement can foster repeat funding and stability.

Future of the Music Business/ Marketing/ Music Business1/ Touring

The Decline of the Playlist Era in Music

Richard L'Hommedieu AI for musicians marketing, artist owned ecosystem, build your music business, building fan communities, community driven music discovery, direct to fan music marketing, email list for musicians, fan passport system, independent music revenue, indie artist marketing strategy, indie touring strategy, Mas-Fan-Funnel plugin, music fan engagement strategy, music industry middle class, music marketing funnel, music monetization beyond streaming, own your fan data, playlist era decline, Spotify alternative strategy, stop using linktree, token gated music communities, web3 music marketing, WordPress for musicians 0 Comments March 4, 2026

The article discusses the decline of the playlist-centric era in the music industry, highlighting that while playlists can generate streams, they fail to forge direct connections between artists and fans. The future lies in building genuine communities and systems that capture fan data, ensuring artists own their relationships and income, ultimately fostering sustainability in their careers.

Music Business1/ Touring

How to Tour Like a Pro

Richard L'Hommedieu advancing shows, AI for tour marketing, AI for tour planning, AI tour manager, anchor gigs, blues society outreach, community music organizations, direct to fan revenue, DIY touring economics, driver fatigue prevention, email list for musicians, fan data ownership, fan engagement strategy, fan passport system, fan relationship ownership, festival touring strategy, folk society outreach, gear security on tour, independent artist business, indie touring guide, instrument insurance touring, load in load out, merch payment systems, merch table strategy, mid-size venue touring, music industry middle class, on-chain fan passport, poap for concerts, proof of attendance collectibles, rebooking venues, routing gigs, small venue touring, SMS list for artists, spring tour planning, theater gig touring, token gated membership, tour budget planning, tour expense tracking, tour follow up strategy, tour itinerary template, tour van checklist, touring merch sales, touring safety, U.S. touring tips, Unlock Protocol membership keys, venue advancing, Web3 for musicians 0 Comments February 28, 2026

The podcast “How to Tour Like a Pro” emphasizes the importance of touring for musicians’ careers, detailing strategies for successful tours. It highlights both routing and anchor gigs, promotes AI and Web3 technologies for managing tours, and stresses the significance of fan data through the innovative Fan Passport system to build lasting relationships and ensure financial sustainability in an indie music career.

Making A Local Scene/ Music Business1

How to Create a Local Music Scene

Richard L'Hommedieu AI marketing for artists, ai tools for musicians, alcohol free live music, all ages shows, alternative music venues, artist owned audience, collaborative bills, community halls live music, concert series strategy, direct-to-fan marketing, DIY concerts, email list for musicians, fan community building, fan data ownership, fan membership pass, grassroots promotion, house concerts, how to build a music scene, independent music community, independent venue support, knights of columbus hall events, live show promotion, local music scene, masonic hall events, music collective, music scene revival, proof of attendance, ticketing alternatives, vfw hall concerts, Web3 for musicians 0 Comments February 25, 2026

The post discusses rebuilding local music scenes by leveraging AI, Web3, and real-world collaboration among artists and venues. It emphasizes the need for structured systems that promote consistent attendance and fair pay. By fostering community partnerships and utilizing alternative spaces, artists can create sustainable venues, ensuring a vibrant local music economy.

Future of the Music Business/ Marketing/ Music Business

The Weekend Build: How to Set Up an Owned-Fan Machine in 48 Hours

Richard L'Hommedieu digital collectibles for live shows, direct to fan web3 strategy, fan passport system for musicians, fan recognition economy, indie artist membership model, poap for concerts, proof of attendance music, token gated access for artists, unlock protocol membership, web3 fan engagement, web3 music middle class 0 Comments February 19, 2026

The post discusses setting up a personal fan machine over a weekend to convert Spotify listeners into loyal supporters. It emphasizes the importance of building an owned infrastructure—like a personal website and email list—to foster deeper artist-fan relationships. The goal is to transform casual listeners into engaged fans by providing meaningful experiences, establishing trust, and facilitating direct support, ultimately creating a sustainable career in music independent of streaming platforms.

Future of the Music Business/ Marketing/ Music Business1

Spotify is the Billboard, Not the Building

Richard L'Hommedieu artist leverage, build an email list musicians, direct to fan infrastructure, fan relationship systems, independent musician business, indie artist marketing funnel, move fans off streaming, music industry middle class, owned fan data, spotify for artists strategy, streaming discovery funnel, web3 fan ownership 0 Comments February 18, 2026

Making a Scene Presents – Spotify is the Billboard, Not the Building Listen to the Podcast Discussion on Using Spotify as a billboard Not the Building If you’re an indie artist in 2026, you don’t have a “marketing problem.” You have an ownership problem. Most indie release plans still follow the same tired loop: post […]

Marketing/ Music Business1/ Performance/ Touring

Booking the Festival Circuit Isn’t About “Buzz.” It’s About Proof.

Richard L'Hommedieu AI tools for music marketing, Airtable booking CRM for musicians, Bandsintown signup form for artists, booking festivals without a booking agent, building a music industry middle class, email list growth at festivals, fan data capture for musicians, fan passport system for musicians, festival booking for indie artists, festival EPK tips, festival hospitality rider basics, festival pitch email for musicians, festival routing strategy for bands, festival submission strategy, first-party fan data for touring, hotel strategy for touring bands, how to find festivals accepting submissions, how to get booked on music festivals, indie artist tour business plan, indie band festival tour planning, Laylo SMS marketing for musicians, merch strategy at festivals, music festival talent buyers, POAP for musicians, proof of attendance for concerts, SMS list building for artists, tour budgeting for festival season, tour per diem planning, Unlock Protocol membership for artists, US music festivals booking tips, using ChatGPT to book shows, Web3 fan engagement for artists 0 Comments February 13, 2026

The article emphasizes that successful festival bookings require more than just talent; they demand proof of fan engagement and effective use of data. Artists must treat festivals like business opportunities rather than lotteries, showcasing their ability to generate audience turnout through fan data and tailored pitches. This approach ensures sustained careers in the competitive music industry.

Future of the Music Business/ Marketing/ Music Biz News/ Music Business1

Streaming Growth is Slowing And That’s Good News for Indie Artists.

Richard L'Hommedieu AI for fan data analysis, ai for music marketing, artist business systems, Bandcamp strategy, community building for artists, composition vs master, consent based fan data, creator economy music, direct sales music, direct to fan revenue, email list for musicians, fan ownership, fan relationship ownership, first party data, front door living room checkout, independent musician strategy, indie artist income, indie touring economics, licensing income, local touring loop, masters ownership, membership for musicians, merch drop strategy, merch strategy, music bundling trend, music industry middle class, music marketing funnel, Patreon for artists, predictable revenue for musicians, pricing power in streaming, publishing basics, repeat support model, royalty mindset, Shopify for musicians, sms marketing for artists, streaming economics, subscription bundles, superfan monetization, sustainable music career, token-gated access, touring strategy, value per fan, Web3 fan passport 0 Comments February 11, 2026

The podcast discusses the slowing growth of streaming and its implications for indie artists. As platforms shift focus from acquiring users to monetizing existing ones, artists are encouraged to prioritize building genuine fan relationships over chasing streams. Strategies include owning contact lists, enabling direct sales, and creating community spaces to foster stable income.

AI & Automation for Indie Artists/ AI Marketing/ Marketing/ Music Biz Resources/ Music Business1/ Touring/ Understanding Decentralized Music Industry

More Artists Need to Earn Enough Instead of a Few Earning Everything

Richard L'Hommedieu ai tools for musicians, artist empowerment tools, artist owned data, building sustainable music careers, decentralized music industry, direct-to-fan music, ethical music technology, fan owned music economy, fan relationships music business, future of music business, independent artist revenue, independent musicians income, indie artist sustainability, music career longevity, music industry middle class, music industry reform, streaming economics explained, web3 music ownership 0 Comments February 7, 2026

The modern music industry favors a select few artists financially, leaving many struggling despite the abundance of music consumption. This system is designed for platforms to profit while artists bear the risks. To rebuild a sustainable music middle class, leveraging tools like AI and Web3 for better control and compensation is essential.

AI Marketing/ Marketing/ Music Business1

How AI Can Turn Your Fans Into a Street Team (Without Burning You Out)

Richard L'Hommedieu ai marketing for musicians, AI powered music marketing, AI street team, artist fan engagement automation, artist owned fan relationships, decentralized music marketing, direct to fan marketing AI, fan activation systems, fan ambassadors music, fan data ownership music, fan driven music promotion, indie artist community building, music fan loyalty without streaming, sustainable music careers, web3 fan engagement 0 Comments February 5, 2026

The podcast “How AI Can Turn Your Fans Into a Street Team” explores the evolution of street teams from chaotic endeavors to structured systems enhanced by AI. Utilizing data and automation, artists can engage dedicated fans without exhausting themselves, strengthening relationships and promoting careers sustainably through informed recognition and meaningful rewards.

Future of the Music Business/ Music Business1/ Understanding Decentralized Music Industry

Why Streams Don’t Build Careers (And What Actually Does)

Richard L'Hommedieu ai tools for independent musicians, artist control and ownership, artist income beyond streaming, artist ownership model, building a career in music, decentralized music economy, direct to fan music business, fan data for musicians, fan owned music careers, independent music careers, indie artist business education, long term artist income, music data ownership, music industry infrastructure, music industry middle class, streaming economy explained, streaming myths for musicians, sustainable music careers, web3 music ownership, why streaming doesnt pay artists 0 Comments February 4, 2026

The podcast discusses the misconception that streaming builds music careers, emphasizing that it primarily facilitates exposure, not livelihoods. Artists often focus on numbers, neglecting ownership and direct relationships. True career sustainability relies on owning music, publishing rights, and fan data, moving the focus from streaming metrics to building meaningful connections and infrastructure.

AI Marketing/ Marketing/ Music Business1

AI Writing Secrets for Musicians – Write Like a Marketer Without Sounding Like One

Richard L'Hommedieu ai copywriting for musicians, AI for indie musicians, ai tools for musicians, artist owned data, artist owned fan relationships, authentic music promotion, building a music industry middle class, direct to fan music marketing, diy music career tools, ethical ai for music creators, human centered music marketing, independent artist growth strategy, independent music marketing strategy, indie artist branding, indie artist sustainability, making a scene philosophy, marketing as art, modern music industry shift, music industry gatekeepers, music marketing without labels 0 Comments January 31, 2026

The content outlines how indie artists can utilize AI to enhance their marketing efforts without losing authenticity. It emphasizes that true marketing should translate personal emotions into relatable language. By treating AI as a collaborator rather than a replacement, artists can communicate more clearly, emotionally, and genuinely, fostering deeper connections with fans.

Gear Reviews/ Music Biz News/ Music Biz Resources/ Music Business1/ Recording, Mixing & Gear/ Software Reviews

Native Instruments’ Insolvency Shock

Richard L'Hommedieu audio software consolidation, brainworx plugins, indie artist sustainability, indie producer business strategy, indie producer workflow risk, izotope future, kontakt ecosystem risk, making a scene music industry, music production tools uncertainty, music software subscriptions, music tech industry analysis, native instruments insolvency, owning studio workflow, plugin alliance stability, plugin ecosystem stability, private equity music tech, protecting creative workflow, sunk cost in music tools 0 Comments January 29, 2026

Native Instruments has initiated preliminary insolvency proceedings, raising concerns for indie musicians reliant on its tools like Kontakt, Maschine, and iZotope products. While insolvency does not equate to shutdown, it creates uncertainty affecting user confidence. Musicians are encouraged to secure access, identify alternatives, and prioritize ownership of their work amidst potential changes.

Future of the Music Business/ Music Business1

Record Labels Aren’t Evil—They’re Just Optional Now

Richard L'Hommedieu AI in music marketing, artist empowerment, artist fan relationships, artist owned careers, creator economy music, decentralized music industry, DIY music career, ethical music industry, fan data ownership, fan engagement strategies, fan passport system, future of record labels, independent artists, independent music marketing, indie artist business, indie artist tools, label services model, long term artist growth, modern music business, music career ownership, music industry economics, music industry middle class, music industry reform, music ownership, NFT music strategy, record labels optional, smart contracts music, sustainable music careers, Web3 music industry 0 Comments January 22, 2026

The podcast discusses the evolving role of record labels in the music industry, highlighting that they have transitioned from necessary gatekeepers to optional service providers. Independent artists can now maintain control, ownership, and build direct relationships with fans, thanks to advancements in technology and AI. This shift empowers musicians to navigate careers on their own terms.

Music Business/ Music Business1/ Touring

Why Your Fan Data Is Worth More Than Your Music

Richard L'Hommedieu ai music marketing, artist data ownership, artist owned platforms, band email marketing, decentralized music industry, direct fan monetization, direct to fan music strategy, email list for musicians, fan data for musicians, fan engagement tools for musicians, fan passport system, independent artist fan data, independent musician guide, indie artist sustainability, music business education, music industry economics, music industry middle class, owning fan relationships, touring with fan data, Web3 for musicians 0 Comments January 17, 2026

The article discusses the modern music industry’s shift from valuing recorded music to prioritizing fan data. Independent artists are encouraged to leverage this data to build direct relationships with fans, enhancing their careers. By owning fan interactions, artists can cultivate stability, predictability, and sustainability, ultimately fostering a lasting music industry middle class.

Music Biz Resources/ Music Business/ Music Business1

Why an Indie Artist Needs Two Additional Companies, Not a Dream and a Prayer

Richard L'Hommedieu AI in music business, artist owned label, decentralized music industry, diy music business, independent music business, indie artist income, indie artist ownership, master recording ownership, music business structure, music publishing company, music publishing explained, music rights ownership, songwriter publishing income, start a record label, Web3 for musicians 0 Comments January 9, 2026

The article emphasizes the necessity for independent artists to establish both a record company and a publishing company, transforming their music career from a hobby into a sustainable business. This structure enhances ownership, visibility, and financial control, ensuring long-term protection of their work and allowing for effective navigation in the evolving music industry landscape.

Music Biz Resources/ Music Business/ Music Business1

The Indie Artist’s Guide to Writing a Real Business Plan

Richard L'Hommedieu ai tools for musicians, artist ownership, band business plan, decentralized music industry, direct-to-fan music, diy music business, independent musician strategy, indie artist empowerment, indie music business plan, making a Scene, music career planning, music career sustainability, music industry education, touring band strategy, Web3 for musicians 0 Comments January 8, 2026

Independent musicians need a solid, practical business plan to turn music into a sustainable career. It should outline current resources, goals, and actionable strategies while incorporating modern tools like AI and decentralized platforms. Focusing on control, ownership, and realistic objectives helps artists protect their work and build durable careers in an ever-changing music landscape.

Music Biz Resources/ Music Business/ Music Business1

The Hard Truth: You Already Run A Business, You Just Haven’t Admitted It Yet

Richard L'Hommedieu artist owned music, band agreements, band business structure, diy music business, independent artist career, independent music industry, indie artist entrepreneurship, Indie music business, LLC for musicians, making a scene music, music business plan, music publishing explained, music royalties explained, record company setup, songwriting publishing, sustainable music career, touring musician finances 0 Comments January 7, 2026

The article emphasizes that independent musicians inadvertently run a business when releasing music and touring, often without realizing it. It stresses the importance of establishing clear structures, such as LLCs, to protect assets and manage finances. Successful music businesses require organization, accountability, and strategic planning to prevent exploitation and ensure sustainability.

Music Biz Resources/ Music Business/ Music Business1

The HITS Act Explained for Indie Musicians (No Law Degree Required)

Richard L'Hommedieu artist financial sustainability, creative business infrastructure, DIY musician business, HITS Act, independent artist finance, indie artist rights, indie musician taxes, music business education, music industry middle class, music industry tax law, music production costs, music tax deduction, recording cost deduction, recording expenses tax write off, recording studio expenses, Section 181 deduction, US music tax law 0 Comments January 2, 2026

The HITS Act helps US indie musicians by allowing them to deduct recording costs up to $150,000 in the year incurred, easing cash flow burdens. The law applies to projects starting before January 1, 2026, providing a crucial tool for aligning expenses and income, thus supporting the indie music economy sustainably.

AI & Automation for Indie Artists/ AI Marketing/ Marketing

Why AI Video Finally Makes Sense for Indie Artists using AIVideo.com

Richard L'Hommedieu ai music video creation, AI powered content creation for musicians, AI prompt engineering for video, AI tools for music marketing, AI video for musicians, AI video marketing for musicians, AI video scenes editing, AI video storytelling, AI video timelines, AI visuals for music promotion, AIVideo.com tutorial, cinematic AI video, creating cinematic music videos on a budget, DaVinci Resolve music video, decentralized music marketing visuals, DIY music video creation, how to create a music video with AI, independent musician video strategy, indie artist music video, indie artist visual branding, modern music video production, music video editing workflow, music video storyboard guide, scene based video editing, shot list for music video 0 Comments December 27, 2025

The article discusses how AI video technology, especially via AIVideo.com, empowers indie musicians to create professional-looking music videos affordably. By shifting focus from lengthy performances to managing short, impactful scenes, artists can leverage AI tools along with their creative vision, enabling iterative testing and thoughtful storytelling while maintaining emotional consistency throughout their projects.

AI & Automation for Indie Artists/ Future of the Music Business/ Music Biz News/ Music Biz Resources/ Music Business1/ Music Education Reviews

A Statement of Commitment to Independent Music Community for 2026

Richard L'Hommedieu ai for music marketing, AI in music business, ai in the recording studio, artist control and ownership, artist ownership, decentralized music industry, direct-to-fan music, ethical ai in music, fan engagement strategies, Future of the Music Industry, independent artist tools, independent music industry, indie artist business plan, indie artist empowerment, indie music marketing systems, modern music business, music career sustainability, music industry middle class, music industry reform, Web3 music 0 Comments December 26, 2025

Making a Scene is enhancing its commitment to the independent music community for 2026 by focusing on practical journalism that empowers artists in navigating a changing industry. It advocates for decentralization, AI as a supportive tool, and a strong business literacy approach, aiming to build a sustainable music industry middle class.

Future of the Music Business/ Music Business1

Why the Music Industry Middle Class Matters More Than Superstars

Posted by Editor ai tools for musicians, artist empowerment, artist ownership, breaking music industry myths, direct-to-fan music, Future of the Music Industry, independent musicians, indie artist economy, Indie music business, making a living in music, music industry economics, music industry middle class, music industry reform, sustainable music careers 0 Comments December 20, 2025

This discussion emphasizes the importance of the music industry’s middle class, which sustains artists through steady income and meaningful connections rather than chasing stardom. It critiques traditional paths, highlighting the benefits of ownership and direct engagement with fans. The future relies on artist autonomy and sustainable models over fleeting, viral fame.

Future of the Music Business/ Understanding Decentralized Music Industry

Record Labels Should Be Terrified: Artists Are Building Their Own Economies

Richard L'Hommedieu ai marketing for musicians, artist monetization strategies, artist owned data, artist ownership, artist tokens, breaking record label control, decentralized streaming, direct-to-fan music, ecentralized music industry, fan economy music, fan passports music, future of music industry, independent artists, independent music business, indie artist empowerment, music business web3, music industry disruption, music industry middle class, music royalties blockchain, music without labels, record labels obsolete, sustainable music careers, virtual concerts, Web3 for musicians, Web3 music 0 Comments December 18, 2025

The music industry is undergoing a significant transformation as artists increasingly establish their own economies independent of major labels. With advancements in technology like Web3, decentralized royalties, and AI marketing tools, artists can now retain ownership, engage directly with fans, and generate sustainable income without relying on traditional structures. This shift fosters a new middle class of artists thriving outside mainstream expectations.

AI & Automation for Indie Artists/ AI Marketing/ Marketing

How to Use AI Art to Build a Visual Brand Fans Remember

Richard L'Hommedieu ai album art design, ai album covers, ai art musicians, ai artist aesthetic, ai brand building for musicians, ai design workflow, ai visual branding music, artist brand guide ai, generative visuals for music marketing, ideogram poster design, independent musician branding, indie artist brand identity, leonardo ai style training, midjourney album art, midjourney indie artist prompts 0 Comments December 12, 2025

This guide discusses how indie artists can leverage AI art tools like Midjourney, Ideogram, and Leonardo.ai to create a memorable visual brand without depending on traditional marketing structures. It emphasizes establishing a consistent aesthetic, enabling artists to express their identities and connect with fans through cohesive visuals across platforms.

Future of the Music Business/ Music Business1

The American Music Fairness Act: What It Really Means for Indie Artists in a World Where Radio Isn’t King Anymore

Richard L'Hommedieu American Music Fairness Act, AMFA, artist revenue streams, Audius Web3, blockchain music platforms, blues and Americana radio, college radio music, community radio impact, decentralized music industry, digital music economy, grassroots music culture, independent music careers, indie artist education, indie artist rights, Making A Scene editorial, music copyright law, music discovery trends, music industry fairness, music law reform, musician advocacy, musician direct fan support, radio industry decline, radio royalties, radio vs streaming, Sound.xyz, SoundExchange royalties, US radio royalty debate, web3 music tools 0 Comments December 11, 2025

The American Music Fairness Act (AMFA) seeks to ensure that artists receive payment for their songs played on radio, a longstanding injustice in the U.S. Supporters view it as a necessary progression, while critics warn it may threaten community stations and indie artist visibility. Ultimately, AMFA reflects the evolving music discovery landscape, emphasizing the importance of decentralized platforms.

DIY Booking/ Future of the Music Business/ Music Business1/ Touring/ Understanding Decentralized Music Industry

Touring 2035: Why Your Next Fanbase Will Come From a Wallet, Not a ZIP Code

Richard L'Hommedieu all of which help position the piece inside future-of-music searches. Tags like wallet based touring, and AI live music forecasting, and AI touring tools, and decentralized touring attract readers looking for disruption and innovation. Fan owned venues, and NFT fan passports signal how deep this story goes into Web3. Terms such as smart ticketing music, blockchain touring, indie artist touring future, touring 2035, wallet clusters music industry, web3 touring 0 Comments December 5, 2025

The podcast discusses the transformation in touring by 2035, shifting focus from traditional geographic markets to blockchain wallets, which reveal true fan engagement. Artists will rely on data from wallet clusters and community loyalty rather than ZIP codes, enabling smarter touring strategies, stronger connections with fans, and improved profitability.

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Music Business1

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