The article discusses how independent artists can reconsider their music catalog as a valuable financial asset rather than a past release. By analyzing music rights and leveraging new technologies, artists can create ongoing income through licensing, synchronization, and direct fan relationships. This shift emphasizes the importance of understanding one’s catalog to maximize its potential value.
The article emphasizes the importance of viewing a finished song as a comprehensive business asset rather than just a final recording. Independent artists should not only create the master but also prepare additional assets like instrumentals, stems, and duration edits. Proper organization and metadata management enhance licensing opportunities, minimize friction, and position artists for greater flexibility and revenue in the long run.