Facebook Just Gave Independent Musicians the Best Argument Yet for Owning Their Fan Relationships
Meta’s new subscription plans and limitations on outbound links illustrate the challenges independent musicians face in owning their fan relationships. After years of building audiences on platforms like Facebook, artists now realize control over their business is compromised. Musicians need to establish direct connections with fans, shifting focus from solely social media to a more sustainable business model.



You must be logged in to post a comment.