SymphonyOS brings AI marketing power to CD Baby’s 2M artists
Social Media Marketing and Content Creation has become an ever increasing part of an indie artists daily life. Today there is not a scenario where an indie artist does not have to dedicate a major amount of time and effort to create and distribute this content to their fans using the wide variety of social media platforms, this can quickly become overwhelming. CD Baby has recognized the importance this and has teamed up with SymphonyOS to provide their clients with marketing tools, that harness the power of Artificial Intelligence, that can streamline and help target this process. This will deliver to the indie artist an effective tools that will help them increase their streams as well as bring new fans into their marketing funnel.
What is SymphonyOS
SymphonyOS is 6 years in the making, started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. As they learned how fans and artists interact through those experiences, the agency expanded their services into merchandise and eventually digital marketing to help artists build sustainable businesses from their fans and how artists can develop “superfans.” In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co
What is the Plan
SymphonyOS, the AI-powered marketing operating system for creators, is teaming up with CD Baby to bring more sophisticated tools to independent artists that replicate what would typically require a full marketing team to accomplish. Through this new alliance, artists who distribute their music through CD Baby can access SymphonyOS tools to seamlessly build their businesses, and execute marketing campaigns to increase their streams and grow sales.
“At CD Baby, we are committed to offering new ways to support artist distribution and marketing, and SymphonyOS is one of the innovative tools we are excited to make available to our customers,” says Scott Williams, President, CD Baby. “We have been using SymphonyOS for some time and we’re excited to introduce the tool to our artists to help them grow and build devoted fan bases who support their work.”
In November, CD Baby announced its platform had grown to serve 2 million creators globally, housing over 20 million tracks. In the era of 100k+ daily uploads to DSPs, the battle for listener attention is intense. This partnership will help CD Baby artists cut through the noise. The collaboration now offers indie creators discounted access to SymphonyOS Pro via CD Baby’s Tools & Promotions page, leveraging insights from marketing principles gathered from over 125 million fans.
SymphonyOS’s AI generates and executes complete custom marketing rollouts guided by an artist’s unique goals–considering target audiences, specific channels, and recommended marketing cadence. SymphonyOS breaks down campaign and Instagram insights while tracking content with easy-to-read visualizations. SymphonyOS is one of the only tools available to creators that combines first-party fan data and fan segmentation alongside paid marketing data to unlock an unprecedented level of fan understanding for artists.
SymphonyOS also stands as the only platform to offer artists the Forever Saves feature–allowing fans to effortlessly ‘subscribe’ to a creator’s releases, ensuring all new music is automatically added to their libraries upon release across major streaming platforms.
“We are all about empowering artists to grow their fan bases, and nobody has more experience helping independent creators reach fans than CD Baby,” says Megh Vakharia, Co-founder and CEO of SymphonyOS. “Now those creators can boost their growth with Symphony’s intuitive automated marketing tools in their back pocket.”
What is CD Baby
CD Baby empowers music makers with everything they need to successfully distribute, promote, and monetize their music around the globe. Over the past 25 years, CD Baby has grown to be one of the largest distributors of independent music in the world. Home to over 2 million artists and close to 20 million tracks that are made available to 150+ digital services around the globe, CD Baby’s complete artist-services platform streamlines the complexities of global music distribution, rights management, and promotion—connecting independent musicians with new listeners and revenue sources so they can enjoy creative autonomy and thrive on their own terms.
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