The content discusses the evolution of recorded music from being a valued product to merely serving as promotional material. It emphasizes the need for artists to innovate their offerings, transforming recordings into multiple revenue-generating forms. By leveraging direct-to-fan sales, unique editions, and access models, artists can rebuild meaningful connections and financial sustainability.
The post advocates for a shift in the music release model, encouraging artists to monetize before their music’s public debut. By leveraging AI and Web3 technologies, artists can create targeted offers, engage their fan base with meaningful stories, and secure early financial backing. This approach minimizes risks and fosters sustainable growth in the independent music sector.