Future of the Music Business/ Marketing/ Music Business1

The Great Engagement Lie

Richard L'Hommedieu artist controlled music business, artist CRM, artist independence, artist owned audience, artist owned data, build a music fanbase, direct to fan revenue, direct-to-fan marketing, Facebook organic reach, fan data ownership, fan engagement vs revenue, fan ownership, fan passport, free music marketing tools, independent artist empowerment, independent artist revenue, independent music business, independent musician income, indie musician marketing, Instagram music marketing, Making a Scene Artist Ecosystem, music business ai, music business technology, music career sustainability, music industry economics, music industry engagement lie, music industry future, music industry gatekeepers, music industry middle class, music marketing strategies, music streaming royalties, musician fan relationships, musician mailing lists, own your fanbase, QR code fan capture, social media advertising, social media algorithms, social media exploitation, spotify for artists 0 Comments September 24, 2026

The Great Engagement Lie critiques the notion that social media engagement equates to success for indie musicians. It highlights how artists have become free labor for platforms focused on advertising, compromising their financial sustainability. The piece urges musicians to foster direct relationships with fans, valuing meaningful connections over superficial metrics.

Facebook organic reach

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