The Great Engagement Lie critiques the notion that social media engagement equates to success for indie musicians. It highlights how artists have become free labor for platforms focused on advertising, compromising their financial sustainability. The piece urges musicians to foster direct relationships with fans, valuing meaningful connections over superficial metrics.
The article discusses how independent artists have shifted from being creative storytellers to mere content creators, pressured by social media demands. It emphasizes the need for artists to build genuine community connections instead of just seeking metrics. AI can enhance fan engagement by organizing interactions, fostering genuine relationships, and creating meaningful conversations. Ultimately, artists should focus on community density, which cultivates lasting loyalty and facilitates real support.