The content discusses the importance of developing a strategic content plan for independent artists, focusing on fostering genuine relationships with fans rather than simply chasing social media metrics. It emphasizes converting social media attention into meaningful interactions through permission-based data collection and artist-owned platforms, ultimately guiding fans from discovery to lasting engagement.
The music industry faces a “customer-ownership problem,” not a fan problem. Independent artists often lack knowledge of their audience despite achieving streaming success. The fragmented nature of data across various platforms limits relationship-building. Artists must control customer relationships via systems that respect fan preferences, fostering direct connections and sustained support through their music ecosystem.