As of May 1, 2026, Making a Scene celebrates eleven years of continuous support for independent music. By producing over 9,500 posts, including 2,200 interviews and 4,200 reviews, it has built a vital archive and community. With a redesign and expanded mission, it aims to empower artists through ownership, tools, and direct fan relationships.
The article discusses the modern music industry’s shift from valuing recorded music to prioritizing fan data. Independent artists are encouraged to leverage this data to build direct relationships with fans, enhancing their careers. By owning fan interactions, artists can cultivate stability, predictability, and sustainability, ultimately fostering a lasting music industry middle class.
The HITS Act helps US indie musicians by allowing them to deduct recording costs up to $150,000 in the year incurred, easing cash flow burdens. The law applies to projects starting before January 1, 2026, providing a crucial tool for aligning expenses and income, thus supporting the indie music economy sustainably.
The music industry needs a robust middle class of independent artists who can support themselves financially through diverse income streams. By engaging with 1,000 true fans, utilizing tools like AI and Web3, and treating their careers as businesses, artists can achieve stability, create communities, and foster innovation within the industry.
This article emphasizes the importance of email for indie musicians, showcasing how AI can enhance email communication with fans. By using AI tools, artists can craft engaging, personalized messages that foster deeper fan connections and drive revenue. Maintaining ownership of email systems protects against platform changes, ensuring sustainable fan engagement.