The content discusses how independent artists can leverage AI to transform a single song into a comprehensive 30-day marketing strategy. It emphasizes the importance of creating engaging content that directs fans to artist-owned platforms rather than relying solely on social media. The piece advocates for building direct relationships and various revenue streams to support an artist’s career.
The article discusses the evolving role of music managers, emphasizing the need for independent artists to adopt workflow design rather than rely on traditional gatekeepers. It highlights how artists can leverage fan data, direct communication, and efficient systems to cultivate meaningful relationships, manage careers, and generate income, fostering a self-sustaining music business.
The independent music industry is transitioning from reliance on traditional systems to a new model that emphasizes ownership and strategy. By leveraging AI and decentralized technology, artists can streamline operations, enhance fan relationships, and create sustainable careers. This approach fosters a middle class of musicians capable of thriving without depending on conventional gatekeepers.