Future of the Music Business/ Marketing/ Music Business1

Why Ownership Is the Only Metric That Matters Anymore

Richard L'Hommedieu ai music marketing, artist data rights, artist ecosystem, artist fan data, artist independence, artist owned community, artist owned fanbase, artist website strategy, building a music career, decentralized music industry, digital music strategy, direct fan relationships, direct revenue channels, direct-to-fan music, email list for musicians, fan community building, fan data ownership, fan passport app, fan passport rewards, fan relationship ownership, fan rewards, fan wallet for musicians, followers vs fans, Future of the Music Industry, independent music business, indie artist revenue, indie musician business tools, live show fan capture, Making a Scene Artist Ecosystem, merch table marketing, music business op-ed, music business strategy, music business systems, music career independence, music fan engagement, music industry gatekeepers, music industry middle class, music industry ownership, music marketing for indie artists, music monetization, music platform economy, music revenue stack, musician email marketing, musician membership platform, owning your audience, QR code music marketing, social media for musicians, streaming economy, streaming vs ownership, VIP fan membership, web3 music business 0 Comments June 17, 2026

The podcast “Why Ownership Is the Only Metric That Matters Anymore” discusses the evolving landscape of independent music, emphasizing that success hinges on ownership rather than mere attention. Artists must cultivate direct relationships with fans and capture data to build sustainable business models, shifting focus from streaming and follower counts to owning their audience and community.

music marketing for indie artists

Making a Scene Artist Fan Passport OS: The Free Gateway To An Artist-Owned Music Economy

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