The podcast “Why Ownership Is the Only Metric That Matters Anymore” discusses the evolving landscape of independent music, emphasizing that success hinges on ownership rather than mere attention. Artists must cultivate direct relationships with fans and capture data to build sustainable business models, shifting focus from streaming and follower counts to owning their audience and community.
The content discusses how indie artists can leverage Near Field Communication (NFC) technology at merch tables to enhance fan engagement and build a direct relationship. By offering exclusive rewards through NFC taps, artists turn casual listeners into loyal supporters. This strategy emphasizes ownership of fan data and interactions, moving away from reliance on social media platforms.