artist CRM

Marketing/ Music Biz News/ Music Business1

Direct-to-Fan Platforms Are Becoming Discovery Platforms. Don’t Make the Same Mistake Twice

Richard L'Hommedieu AI music discovery, AI recommendation systems, algorithm dependency, artist audience ownership, artist CRM, artist entrepreneurship, artist fan relationships, artist metadata, artist owned ecosystem, artist owned fan data, artist ownership, artist source of truth, artist website strategy, Bandcamp discovery, concert marketing, creator discovery platforms, creator economy 2026, creator platform dependency, direct fan relationships, direct music sales, direct-to-fan music, direct-to-fan platforms, fan data ownership, fan funnel for musicians, fan passport, fan relationship management, independent artist business, independent music revenue, independent musician marketing, Indie music business, making a Scene, Making a Scene Artist Ecosystem, MAS Fan Passport, music business technology, music customer lifetime value, music discovery platforms, music discovery strategy, music fan CRM, music fan database, music industry middle class, music industry technology, music marketing strategy, music memberships, music merchandise, music metadata, music platform dependency, music website marketing, musician business strategy, musician Patreon strategy, musician revenue streams, own your music business, owning your audience, Patreon Clips, Patreon creator roadmap 2026, Patreon discovery, Patreon discovery algorithm, Patreon for musicians, Patreon membership, Patreon Niches, Patreon Quips, Patreon recommendations, permission based fan data, platform independence for artists, portable fan relationships, QR code music marketing, smart links for musicians, Spotify discovery, TikTok music discovery, YouTube music discovery 0 Comments August 28, 2026

The article explores how Patreon is evolving from a simple membership platform into a comprehensive discovery tool for independent artists. It emphasizes the importance of artists diversifying their platforms to avoid dependency, learning to leverage discovery opportunities without losing control over their audience. The ultimate goal is to foster lasting relationships with fans while maintaining independence.

Marketing/ Music Business1

Build a Content Strategy That Brings Fans Home

Richard L'Hommedieu AI tools for music marketing, artist CRM, artist email list strategy, artist fan engagement, artist membership strategy, artist owned data, artist revenue strategy, artist website strategy, artist-owned fan ecosystem, build a fanbase, concert fan engagement, content strategy for musicians, direct fan relationships, direct music sales, direct to fan music marketing, email marketing for musicians, fan capture pages, fan conversion strategy, fan data ownership, fan loyalty rewards, fan monetization strategy, Fan Passport capture pages, independent artist content strategy, independent music business, indie artist fan funnel, indie musician marketing plan, local artist promotion, Making a Scene Fan Passport, music audience development, music audience monetization, music fan database, music industry middle class, music landing pages, music marketing automation, music marketing funnel, music marketing without labels, music merchandise marketing, musician business strategy, musician content marketing, own your audience, permission based fan data, portable fan identity, QR codes for musicians, regional touring strategy, sms marketing for artists, social followers to email subscribers, social media discovery strategy, streaming platform strategy for artists, touring artist marketing, Web3 for independent artists 0 Comments July 31, 2026

The content discusses the importance of developing a strategic content plan for independent artists, focusing on fostering genuine relationships with fans rather than simply chasing social media metrics. It emphasizes converting social media attention into meaningful interactions through permission-based data collection and artist-owned platforms, ultimately guiding fans from discovery to lasting engagement.

Future of the Music Business/ Marketing/ Music Biz News/ Music Business1

The New Music Search Engine Is a Conversation

Richard L'Hommedieu AI music discovery, artist biography, artist credits, artist CRM, artist memberships, artist metadata, artist owned data, artist revenue streams, artist website, concert ticket sales, conversational music search, direct music sales, direct-to-fan marketing, email list building for musicians, fan data is the new currency, fan data ownership, fan passport, independent artist discovery, independent musicians, indie artist marketing, making a Scene, music business, music discovery strategy, music fan engagement, music industry middle class, music merchandise, music metadata, music publishing, music search engine, music streaming strategy, playlist pitching, Spotify conversational search, Spotify music discovery, Spotify SongDNA, sync licensing, Talk to Spotify 0 Comments July 24, 2026

Spotify’s new feature, “Talk to Spotify,” allows users to engage in detailed music searches by describing their preferences, moving beyond traditional keyword searches. It enhances music discovery and may open opportunities for independent artists. Artists must adapt by providing clear, accurate information about themselves to thrive in this evolving landscape.

Future of the Music Business/ Marketing/ Music Business1

The Music Industry Does Not Have a Fan Problem. It Has a Customer-Ownership Problem

Richard L'Hommedieu AI and music business, AI for musicians, AI licensing for musicians, AI music licensing, ai music marketing, AI revenue stack, artist CRM, artist customer data, Artist Fan Passport, artist independence, artist memberships, artist owned catalog, artist owned data, artist owned fan relationships, artist revenue streams, artist rights management, artist website strategy, artist-owned ticketing, building a fanbase, building artist revenue streams, customer journey ownership, direct music sales, direct to fan music business, direct-to-fan commerce, direct-to-fan music, email marketing for musicians, fan conversion, fan data ownership, fan engagement strategy, fan loyalty programs, Fan Passport OS, fan relationship management, fan subscriptions, independent artist business, independent artist income streams, independent artist sustainability, independent music business, independent music marketing, independent musician revenue, indie artist business strategy, indie artist revenue, listener to customer, making a Scene, master recording ownership, music artist CRM, music business ownership, music business strategy, music catalog administration, music fan community, music fan database, music industry customer ownership, music industry middle class, music industry platforms, music licensing income, music marketing strategy, music merchandise sales, music publishing revenue, music revenue stack, music rights administration, music streaming data, music ticket sales, musician email list, permission-based marketing, portable fan identity, repeat fan purchases, sms marketing for artists, social media followers, streaming music business, sustainable music career, Web3 music industry 0 Comments July 22, 2026

The music industry faces a “customer-ownership problem,” not a fan problem. Independent artists often lack knowledge of their audience despite achieving streaming success. The fragmented nature of data across various platforms limits relationship-building. Artists must control customer relationships via systems that respect fan preferences, fostering direct connections and sustained support through their music ecosystem.

AI Marketing/ Marketing/ Music Business1

How AI Can Turn One Song Into a 30-Day Marketing Plan

Richard L'Hommedieu 30 days of music content, 30-day music marketing plan, ai content creation for musicians, ai for independent artists, ai music marketing, ai tools for musicians, artist CRM, artist owned ecosystem, artist owned fan data, artist website marketing, behind-the-song content, build a fanbase, concert ticket promotion, content ideas for musicians, direct music sales, direct-to-fan marketing, email marketing for artists, fan engagement ideas, fan relationship management, fan-owned ecosystem, independent artist marketing, indie music promotion, Instagram Reels for musicians, lyric graphic ideas, making a Scene, MAS Fan Passport, monetize your music, music business tools, music content repurposing, music industry middle class, music marketing automation, music marketing calendar, music merchandise marketing, music promotion for beginners, music release campaign, music release strategy, music revenue stack, music revenue streams, musician email list, musician social media strategy, one song content strategy, permission-based fan marketing, post-release music promotion, promote a new song, release day marketing, social media marketing for musicians, song promotion ideas, sustainable music career, TikTok ideas for musicians, YouTube Shorts for artists 0 Comments July 17, 2026

The content discusses how independent artists can leverage AI to transform a single song into a comprehensive 30-day marketing strategy. It emphasizes the importance of creating engaging content that directs fans to artist-owned platforms rather than relying solely on social media. The piece advocates for building direct relationships and various revenue streams to support an artist’s career.

AI & Automation for Indie Artists/ AI Marketing/ Future of the Music Business/ Marketing/ Music Business1

How To Build A Simple Artist CRM Without Getting Overwhelmed

Richard L'Hommedieu AI fan data analysis, AI for musicians, artist CRM, artist email list, artist fan list, artist owned fan data, CRM for musicians, direct fan communication, direct-to-fan marketing, ethical fan data, fan data for musicians, fan data ownership, fan engagement tools, Fan Passport OS, fan relationship management, fan segmentation, independent artist business, indie artist marketing, indie music revenue, Making a Scene Artist Fan Passport OS, merch marketing for musicians, music business strategy, music business tools, music industry middle class, music marketing automation, music marketing CRM, music release marketing, musician email marketing, show promotion for artists, simple CRM for artists 0 Comments July 9, 2026

The content emphasizes that independent artists should view customer relationship management (CRM) as essential to building genuine connections with fans, rather than a tedious business task. By prioritizing fan data, artists can enhance show attendance, tailor merchandise, and communicate effectively, ultimately fostering a sustainable independent music business.

AI & Automation for Indie Artists/ AI Marketing/ Future of the Music Business/ Marketing/ Music Business1

The Next Music Manager May Be A Workflow Designer

Richard L'Hommedieu AI for musicians, artist CRM, artist fan data, artist independence, artist owned data, artist revenue systems, direct fan communication, direct to fan music business, email marketing for artists, fan, Fan Passport OS, fan relationship management for musicians, independent artist management, independent musician marketing, indie artist music business, indie music business strategy, merch sales for musicians, music business systems, music industry middle class, music management future, music manager workflow designer, music marketing workflow, music workflow automation, sms marketing for musicians, touring workflow for indie artists 0 Comments July 8, 2026

The article discusses the evolving role of music managers, emphasizing the need for independent artists to adopt workflow design rather than rely on traditional gatekeepers. It highlights how artists can leverage fan data, direct communication, and efficient systems to cultivate meaningful relationships, manage careers, and generate income, fostering a self-sustaining music business.

Marketing/ Music Business1/ Performance/ Touring

The Artist Revenue Ladder: How Indie Artists Turn Free Fans Into Real Income Over Time

Richard L'Hommedieu artist business ecosystem, artist CRM, artist email list, artist fan journey, artist owned ecosystem, artist owned fan relationships, artist revenue ladder, concert ticket sales, direct fan support, direct to fan music marketing, fan data ownership, fan engagement, fan loyalty, fan monetization, Fan Passport OS, house concerts, independent artist tools, independent music marketing, independent musician income, indie artist revenue, Indie music business, Making a Scene Artist Ecosystem, music business playbook, music business strategy, music industry future, music industry middle class, music marketing funnel, music marketing with ai, music memberships, music merch, music revenue streams, musician merch strategy, private events for musicians, VIP fan experiences, web3 music business 0 Comments July 2, 2026

The Artist Revenue Ladder outlines a strategy for indie musicians to convert casual listeners into dedicated supporters over time. It emphasizes building relationships through steps like free actions, low-cost purchases, and merchandise, ultimately leading to live shows, VIP experiences, and memberships. This systematic approach fosters trust and loyalty, essential for sustainable income in the music industry.

Future of the Music Business/ Marketing/ Music Biz News/ Music Business1

Making a Scene Artist Fan Passport OS: The Free Gateway To An Artist-Owned Music Economy

Richard L'Hommedieu artist CRM, artist ecosystem, artist fan rewards, artist owned ecosystem, artist owned fan data, artist website builder, beta testers for music app, direct to fan music business, fan data ownership, fan engagement for musicians, fan loyalty system, fan passport app, fan passport stamps, free artist core system, free fan app for musicians, independent artist revenue, indie artist business tools, indie music marketing, local music scene builder, Making a Scene Artist Fan Passport OS, Making a Scene Media LLC, merch table tools, music business software, music community platform, music industry middle class, music marketing for indie artists, music society software, permission based fan data, QR code fan capture, touring artist tools, touring revenue tools 0 Comments June 26, 2026

The Making a Scene Artist Fan Passport OS aims to revive a sustainable middle class in the music industry by helping independent artists build direct relationships with fans. This ecosystem prioritizes ownership, trust, and free access for both artists and fans, transforming how creators engage and monetize their efforts through enhanced fan interactions and data management.

Understanding Decentralized Music Industry

Why Most Indie Artists are Underpaid Data Workers

Richard L'Hommedieu ai for music marketing, artist CRM, artist data ownership, audius, creator economy, DDEX metadata, decentralized social identity, direct-to-fan marketing, email list for musicians, fan relationship ownership, independent music business, indie artist website, indie artists underpaid, Mechanical Licensing Collective, metadata and royalties, music industry middle class, music marketing funnel, music merch strategy, Music Modernization Act, music streaming economics, Nina Protocol, owned audience, portable social graph, rented platforms, touring with fan data, unmatched royalties, Web3 Music Platforms, WordPress for musicians 0 Comments February 26, 2026

The post discusses how indie artists are often underpaid, functioning as unpaid data workers within the current music economy. They create music, generate engagement, and manage essential metadata yet receive minimal compensation. The article advocates for artists to build direct relationships with their audiences, shifting away from reliance on platforms, and emphasizes the importance of developing owned ecosystems for sustainable income.