The podcast “The Myth of ‘Exposure’ in the Modern Music Industry” critiques the pervasive notion that exposure is a viable currency for musicians. It argues that while visibility is important, it does not equate to revenue or ownership. Musicians must leverage exposure into meaningful fan relationships and measurable income through direct engagement, ownership, and strategic platforms.
Making a Scene Presents – Stop Sending Your Fans Back to YouTube: How Indie Artists Can Embed Token-Gated Video Inside Their Own Website Listen to the Podcast Discussion Your Website Is Not a Poster. It Is the Artist’s World. For years, indie artist websites were treated like digital flyers. You had a homepage, a bio, […]
The content discusses the misconception that more followers lead to more income for independent artists. It emphasizes the difference between social media attention and actual monetization, highlighting the need for artists to build direct relationships with fans through owned platforms like websites, email, and SMS, transforming followers into active, paying supporters.
Indie artists need to transform their websites into integrated platforms rather than mere promotional tools. By utilizing WordPress and WooCommerce, they can maintain fan engagement, gather valuable data, and control their own ecosystem, enhancing their relationship with fans. This shift fosters direct revenue, community building, and sustained artist independence.
The post discusses how indie artists are often underpaid, functioning as unpaid data workers within the current music economy. They create music, generate engagement, and manage essential metadata yet receive minimal compensation. The article advocates for artists to build direct relationships with their audiences, shifting away from reliance on platforms, and emphasizes the importance of developing owned ecosystems for sustainable income.
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