The article discusses the superiority of direct-to-fan SMS marketing over social media algorithms in reaching audiences effectively. It highlights the decline of organic reach on platforms like Facebook and Instagram, emphasizing that SMS offers higher open rates and engagement. By focusing on owned access rather than borrowed attention, independent artists can better connect with fans and drive revenue.
The podcast “How to Tour Like a Pro” emphasizes the importance of touring for musicians’ careers, detailing strategies for successful tours. It highlights both routing and anchor gigs, promotes AI and Web3 technologies for managing tours, and stresses the significance of fan data through the innovative Fan Passport system to build lasting relationships and ensure financial sustainability in an indie music career.
In 2025, an independent musician’s success hinges on their online footprint, which is critical for gaining and retaining fans. Many artists lack a strategic approach to marketing, leading to wasted efforts. Conducting an audit of online presence helps identify engagement levels and gaps in converting casual listeners into superfans, ensuring effective marketing strategies.