The podcast “Why Ownership Is the Only Metric That Matters Anymore” discusses the evolving landscape of independent music, emphasizing that success hinges on ownership rather than mere attention. Artists must cultivate direct relationships with fans and capture data to build sustainable business models, shifting focus from streaming and follower counts to owning their audience and community.
The Indie Artist Flywheel offers a strategic system for independent musicians to build sustainable music careers. By creating interconnected actions that enhance fan relationships, artists can transition from endless cycles of promotion to a coherent business. Key elements include live shows, fan engagement tools, and leveraging technology, ensuring consistent revenue and growth without reliance on outside platforms.