Indie artists need to transform their websites into integrated platforms rather than mere promotional tools. By utilizing WordPress and WooCommerce, they can maintain fan engagement, gather valuable data, and control their own ecosystem, enhancing their relationship with fans. This shift fosters direct revenue, community building, and sustained artist independence.
The article discusses the superiority of direct-to-fan SMS marketing over social media algorithms in reaching audiences effectively. It highlights the decline of organic reach on platforms like Facebook and Instagram, emphasizing that SMS offers higher open rates and engagement. By focusing on owned access rather than borrowed attention, independent artists can better connect with fans and drive revenue.
The content discusses the limitations of crowdfunding for artists, likening it to begging rather than a sustainable business strategy. It advocates for a shift towards community ownership, where artists build ongoing relationships with fans based on value and trust. A strong foundation and consistent engagement can foster repeat funding and stability.
The podcast “How to Tour Like a Pro” emphasizes the importance of touring for musicians’ careers, detailing strategies for successful tours. It highlights both routing and anchor gigs, promotes AI and Web3 technologies for managing tours, and stresses the significance of fan data through the innovative Fan Passport system to build lasting relationships and ensure financial sustainability in an indie music career.
The podcast discusses the slowing growth of streaming and its implications for indie artists. As platforms shift focus from acquiring users to monetizing existing ones, artists are encouraged to prioritize building genuine fan relationships over chasing streams. Strategies include owning contact lists, enabling direct sales, and creating community spaces to foster stable income.