The podcast discusses the slowing growth of streaming and its implications for indie artists. As platforms shift focus from acquiring users to monetizing existing ones, artists are encouraged to prioritize building genuine fan relationships over chasing streams. Strategies include owning contact lists, enabling direct sales, and creating community spaces to foster stable income.
Audius has launched Artist Coins, allowing musicians to create digital fan club passes for their audience. Fans can purchase these coins to access exclusive content like early music releases, private chats, and more. The process involves minimal costs and offers artists a way to establish direct fan connections while earning from trading activities.
The article explains NFTs for musicians as digital receipts proving ownership of unique items like albums or merch, stored on a blockchain. It describes platforms like Ethereum and Polygon for minting, highlights successful cases, and offers actionable steps for artists to create and sell NFTs. Additionally, it emphasizes meaningful fan engagement and building community through these digital collectibles.