Making a Scene Presents – The Real Bottleneck in Music Isn’t Talent—It’s Attention Listen to the Podcast Discussion Why the Fight for an Indie Music Career Has Changed There was a time when the hardest part of building a music career was getting access. You needed access to a studio. You needed access to a […]
The article discusses the superiority of direct-to-fan SMS marketing over social media algorithms in reaching audiences effectively. It highlights the decline of organic reach on platforms like Facebook and Instagram, emphasizing that SMS offers higher open rates and engagement. By focusing on owned access rather than borrowed attention, independent artists can better connect with fans and drive revenue.
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