Future of the Music Business/ Marketing/ Music Business1

Facebook Just Gave Independent Musicians the Best Argument Yet for Owning Their Fan Relationships

Richard L'Hommedieu ai music marketing, artist CRM, artist independence, artist owned fan data, artist owned website, artist-owned music business, concert ticket marketing, digital music marketing, direct-to-fan marketing, direct-to-fan music sales, Facebook creator subscriptions, Facebook link restrictions, Facebook Meta One, Facebook music promotion, Facebook Pages, Facebook paid links, Facebook two link limit, fan community building, fan engagement, fan passport, fan relationship ownership, independent artist revenue, independent musicians, indie artist marketing, making a Scene, MAS Artist Ecosystem, Meta One for Business, music business, music business ownership, music business strategy, music industry middle class, music industry technology, music marketing strategies, music merchandise sales, musician email marketing, musician fan database, Smart Media music, social media algorithm, social media gatekeepers, Web3 music industry 0 Comments September 25, 2026

Meta’s new subscription plans and limitations on outbound links illustrate the challenges independent musicians face in owning their fan relationships. After years of building audiences on platforms like Facebook, artists now realize control over their business is compromised. Musicians need to establish direct connections with fans, shifting focus from solely social media to a more sustainable business model.