Future of the Music Business/ Music Business/ Music Business1/ Touring

Touring Used to Sell Records. Now Records Exist to Sell Touring. What Happens Next?

Richard L'Hommedieu ai tools for musicians, artist owned ecosystem, artist-owned music business, building a career beyond streaming, direct to fan music marketing, fan data for musicians, fan passport music strategy, future of touring for indie artists, independent artist income streams, indie artist touring strategy, live music profit margins, merch memberships and direct sales, music industry middle class, music revenue diversification, rising touring costs music industry, streaming vs touring economics, sustainable touring for musicians, touring economics for indie artists, touring used to sell records now records sell touring, Web3 for indie artists 0 Comments April 17, 2026

The music industry’s earnings have surged, yet many artists struggle financially as touring becomes increasingly expensive and less profitable. The traditional model of records promoting tours has flipped, leading to a need for artists to diversify income through memberships, direct sales, and data ownership, rather than relying solely on live performances.

The Indie Artist’s Field Guide to Booking the College Circuit

The Indie Artist’s Field Guide to Booking the College Circuit emphasizes the college market as a vital, underutilized resource for independent musicians. It explains how effective routing through campus gigs can stabilize income, build relationships, and support long-term growth in an artist’s career. The guide encourages strategic outreach, adaptability, and leveraging technology for successful bookings.