The Roots 66 Alternate Roots was originally formed in 2007 as The Artist Development Group, The Alternate Root, LLC is a multi-media company dedicated to the development and advancement of American Roots music and the artists, composers and producers that that comprise the format. By offering a comprehensive collection of services and expertise including radio promotion, marketing, consulting, film and television placement, video production and promotion and music publishing we are helping to define American Roots music and raise awareness of the music to the public sector. During our 5 years of operation we have developed The Alternate Root Magazine, Alternate Root TV, ADC Film and Songs With Vision as vehicles to reach our company objectives.
American Roots music is an amalgam of traditional American music that draws from elements of folk, country, bluegrass, blues, gospel, jazz, ethnic and rock musical styles. While many of these genres of music are well defined and easily recognized, music that combines elements of these genres in many varying amounts is often dismissed by purists in the media or music industry and relegated to ‘boutique’ record labels, eclectic press and radio entities and relative obscurity. Things are changing for American Roots music. The recent addition of an American Roots music Grammy category, recognition of American Roots music by The Smithsonian Institute of American History and the recent formation of an American Roots music curriculum by the prestigious Berklee School of Music in Boston are all signals that something is happening under the radar that is raising public awareness and there are many more signs. The Alternate Root, LLC and it’s five branches, The Alternate Root Magazine, Alternate Root TV, Americana Media Productions, ADC Film and Songs With Vision is leading the way with innovation and creativity that is unrivaled in the world of American Roots music. We do not look at recent trends as opportunity but rather as rewards for groundwork we have done for the past 5 years. As dedicated fans of this music and music industry veterans we saw a problem and have dedicated ourselves to solving it.
You can view what CD’s are on the charts now HERE
Once gain if you know someone who has a radio show that deals with the Americana genre. It is to everyone’s best interest to have them report to the Americana charts and to the RMR charts. To become a reporting station for this chart CLICK HERE
Don’t forget to read the article on DIY Radio promtion by Rick Lusher! CLICK HERE TO READ!!