The podcast discusses how AI analytics tools like Chartmetric, Cyanite, and Musiio help indie musicians identify and understand their fan base. By analyzing streaming and social data, artists can refine their marketing strategies, tour plans, and merchandise, ensuring their decisions are data-driven rather than guesswork, fostering stronger fan connections.
The article outlines ten prevalent scams that indie musicians encounter, including pay-to-play showcases, fake sync licensing offers, and fraudulent booking agents. It emphasizes the importance of vigilance, thorough research, and seeking trustworthy connections to avoid falling victim. Musicians are urged to recognize red flags and prioritize transparency to safeguard their careers.