Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.
Making a Scene Presents an Interview with Ben Flores of JookSMS.com People are addicted to technology. According to a poll, 50% of smartphone users admit they are addicted to their phones, 80% say they check their phone hourly and 72% say they feel the urge to immediately respond to texts. This is the dopamine effect. […]
20 Tips on Creating High Quality Music Videos On A Budget! In the abnormally over-saturated social media and music age, the chance for an unsigned artist or band getting recognition by releasing a song without a video is little to none. Unfortunately, most high-quality music videos released from famous artists start at $20,000 and goes […]
Let’s face it, the music industry has changed as has the music consumer. For almost 20 years we have been in the digital revolution, where music consumerism has transitioned from physical products to digital streaming. You can bitch and moan about it, but the reality is, we are NOT going back to the good ole […]
Creating a Music Video on a Budget One of the most effective marketing tools a band can have, especially in the digital age, is a good production Music Video. Now, I’m not talking about taping some live gig somewhere in bad light with lousy (or questionable Sound). What I am talking about that MTV style […]
Merchandising Your Band Merchandising your band can make all the difference between just getting by and generating a good income on the road. Even if you are a local band, a good merch table, can sometimes bring a gig from the red into the black. I once knew a band in NY whose Merch table […]
Making a Scene Presents An Exclusive Premiere of Misty Blues Band “Hear My Call” Gina is a graduate of Williams College. She began singing in 1990 on a dare by her co-workers and hasn’t turned back since. She began performing in a duet, The Siblings. Gina shortly started her own duet, Cole-Connection, which blossomed to […]
Making a Scene Presents Marketing to the New Music Consumer! On September 9 1957 Elvis appeared on the Ed Sullivan show and a marketing phenomena was born. What followed was a blitz of TV shows, Movies, Fan Magazines and merchandise that propelled this memphis truck driver to become the King of Rock. The image machine […]
Using Instagram for Self-Promotion Instagram is a fantastic platform for reaching out to people and promoting your music. Through Instagram, you can get more work and support as a solo or session musician. So we’re laying out some tips that we hope could help you in this department when you’re using this app. Link to […]
IS Your Single Release “Making A Scene”? The buzzword in the indie industry seems to be the Single Release. Many artists believe that the “Single” is the pathway to that elusive hit in the streaming playlist world. I will be honest with you, there is nothing further from the truth. Let’s take a look at […]
Establishing your brand has always been part of creating a successful music career. Today it may be more important than ever. Now I can hear some of you already! “We(I) Let our(my) Music do the Talking, I don’t have to create a Brand!” Nothing can be further from the truth in today’s music industry. Before […]
