Making a Scene Presents – Stop Sending Your Fans Back to YouTube: How Indie Artists Can Embed Token-Gated Video Inside Their Own Website Listen to the Podcast Discussion Your Website Is Not a Poster. It Is the Artist’s World. For years, indie artist websites were treated like digital flyers. You had a homepage, a bio, […]
The post discusses setting up a personal fan machine over a weekend to convert Spotify listeners into loyal supporters. It emphasizes the importance of building an owned infrastructure—like a personal website and email list—to foster deeper artist-fan relationships. The goal is to transform casual listeners into engaged fans by providing meaningful experiences, establishing trust, and facilitating direct support, ultimately creating a sustainable career in music independent of streaming platforms.
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