This discussion emphasizes the importance of the music industry’s middle class, which sustains artists through steady income and meaningful connections rather than chasing stardom. It critiques traditional paths, highlighting the benefits of ownership and direct engagement with fans. The future relies on artist autonomy and sustainable models over fleeting, viral fame.
The music industry is undergoing a significant transformation as artists increasingly establish their own economies independent of major labels. With advancements in technology like Web3, decentralized royalties, and AI marketing tools, artists can now retain ownership, engage directly with fans, and generate sustainable income without relying on traditional structures. This shift fosters a new middle class of artists thriving outside mainstream expectations.