own your music Archives

Understanding Decentralized Music Industry

Building Your Web3 Artist Brand: How to Present Yourself as a Forward-Thinking Musician

Richard L'Hommedieu artist independence, audius, blockchain artist strategy, blockchain fan engagement, blockchain for musicians, breaking chains music, crypto music revolution, decentralized creativity, decentralized music, digital collectibles, digital ownership, fan engagement, fan powered music economy, future of music industry, indie artist empowerment, indie artist marketing, indie musician branding, Making A Scene magazine, medallion.fm, metaverse music, music innovation, music nft collectibles, music ownership, musician marketing, NFT music, own your music, phygital merch, royal io, smart contracts music, Sound.xyz, token gated fan club, tokenized merch, unlock protocol, unstoppable domains, web3 artist brand, web3 education for musicians, Web3 music October 22, 2025

The article discusses building a Web3 artist brand, highlighting opportunities for musicians to embrace the changing music landscape. It emphasizes independence, authenticity, and community connection. Musicians should educate fans in relatable terms, create engaging merchandise, and incorporate real-world experiences. Success in Web3 relies on storytelling and transparent relationships with audiences.

Why the Traditional Music Industry Is Crumbling (And What Indie Artists Can Do About It)

The traditional music industry is declining due to its outdated structure favoring major labels. Independent artists are leveraging Web3 and AI technologies to gain control over their careers and build sustainable incomes. By utilizing direct fan engagement and innovative tools, they can foster a fairer music landscape where they thrive without industry gatekeepers.