The music industry needs a robust middle class of independent artists who can support themselves financially through diverse income streams. By engaging with 1,000 true fans, utilizing tools like AI and Web3, and treating their careers as businesses, artists can achieve stability, create communities, and foster innovation within the industry.
In 2025, an independent musician’s success hinges on their online footprint, which is critical for gaining and retaining fans. Many artists lack a strategic approach to marketing, leading to wasted efforts. Conducting an audit of online presence helps identify engagement levels and gaps in converting casual listeners into superfans, ensuring effective marketing strategies.