The Weekend Build: How to Set Up an Owned-Fan Machine in 48 Hours
The post discusses setting up a personal fan machine over a weekend to convert Spotify listeners into loyal supporters. It emphasizes the importance of building an owned infrastructure—like a personal website and email list—to foster deeper artist-fan relationships. The goal is to transform casual listeners into engaged fans by providing meaningful experiences, establishing trust, and facilitating direct support, ultimately creating a sustainable career in music independent of streaming platforms.