Making a Scene Talks with Heli Del Moral VP of International Opportunities for CD Baby!
Heli Del Moral has served in leadership positions at some of the most influential brands in the media industry. For more than a decade, Del Moral worked at Disney as director of international marketing and promotion for ESPN and ESPN Deportes, driving profitability for the Latin America region, developing the European market and supporting business growth in Australia, sections of Africa, Asia and the Middle East.
Prior to Disney, Del Moral served 8 years as National Director of Marketing and Promotion at Univision Network, working closely with high-profile celebrities and music artists in the Hispanic market, building relationships and promotional content for artists and television programs, and as executive producer of network image.
CD Baby is one of the largest distributors of independent music on the planet, home to 750,000 artists and more than 9 million tracks that are made available to 100+ digital services and platforms around the globe. Artists on the platform are empowered to monetize their rights while maintaining control of their own careers, and have collectively earned over $600 million since the company’s founding. CD Baby’s Publishing Administration service allows over 170,000 songwriters to collect all of their publishing royalties and currently administers over 1 million songs.
Artists such as Bon Iver’s Justin Vernon, Twenty One Pilots, and Macklemore got their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers using CD Baby as a key partner for their music distribution. Rooney and George Benson are just two of the many notable artists who’ve dropped the old label system and turned to CD Baby to release music on their own terms.
When you shop at store.cdbaby.com, you’ll find the best and most unique music from around the world, by artists who set their own prices, control their own rights, and earn a higher percentage per sale than through any other retailer.
With CD Baby as your aggregator to sell, license, or otherwise monetize your own music, you’ll know you’re working with an artist-focused company that has been at the forefront of opening new revenue streams to non-label musicians for the past two decades. Any time a new opportunity arises for your music, we’re there.
CD Baby and SACM Announce Historic Partnership to Empower Independent Mexican Artists and Composers
One remarkable benefit to Mexican artists from this alliance is that CD Baby will be offering free standard submissions to all registered SACM members. SACM is equally honored to recognize CD Baby as their “preferred” and recommended distributor. Representing more than half of all Mexican artists, this is the first time SACM has inked such an agreement.
“Along with renewed hope for the future of their country, Mexican artists are feeling more empowered than ever. They want to learn more, enjoy life and be in charge of their music careers,” says Heli Del Moral, CD Baby’s VP of International Development.”Music artists in Mexico are not only producing more creative and higher quality projects, they are building loyal relationships with their fans and seeking reliable and trustworthy partners to help them manage and grow their music business. They want transparency and flexible options that allow them to adapt quickly to a very dynamic industry. We’re thrilled to offer them the tools they need to accomplish this.”
Emer Villalobos Saunders, Director of International at SACM, sees this agreement as “a historic agreement and a culmination of a long-time mission to bring artists in Mexico a viable and trustworthy way to distribute their music. Both SACM and CD Baby share a set of values and a philosophy that puts the artists first.”
This is the first step of a true alliance to develop additional services and integrate efforts to benefit composers and performers in Mexico. “The alliance between CD Baby and SACM gives independent artists in Mexico a rock-solid foundation and a support system that will help them lead the way far into the future,” Del Moral notes. “For CD Baby, we feel this demonstrates our commitment to one of the world’s top streaming music markets.”
The Society of Authors and Composers of Mexico (SACM) is a collective rights management non-profit organization created in accordance with Mexican legislation in the year of 2007. Its history goes back to 1945, when the Mexican Union of Music Authors, Composers and Editors (SMACEM) organized with the purpose of creating a new culture that protects intellectual works as an important part of the cultural heritage of the nation, and as an essential element of cultural identity. The current president of the society is renowned Yucatecan singer-songwriter Armando Manzanero.