Understanding Decentralized Music Industry

Why Ownership Beats Virality Every Time

Richard L'Hommedieu ai content workflow for musicians, AI marketing for indie artists, artist crm and fan data, Bandcamp strategy, build 1000 true fans, build a sustainable music career, community building for musicians, content repurposing for musicians, convert attention into revenue, creator economy tools for musicians, decentralized music community, digital fan passport, direct-to-fan marketing, email list for musicians, embedded wallets for creators, fan ownership for musicians, fan passport system, future of music marketing, independent artist business model, indie artist ownership, indie music monetization, loyalty program for indie artists, membership economy for artists, merch funnel for musicians, music industry middle class, music marketing systems, owned audience for artists, owned data and audience, ownership vs virality, patreon alternatives for musicians, release campaign systems, sell music direct, Shopify for musicians, sms marketing for musicians, sustainable touring strategy, token gated content for musicians, walletless web3 onboarding, Web3 for musicians, why ownership beats virality 0 Comments February 14, 2026

The podcast emphasizes the importance of ownership over virality for indie artists. Viral moments may provide temporary attention but lack long-term value. In contrast, ownership fosters sustainable relationships and revenue streams. Artists are encouraged to build direct connections with fans, utilize AI for consistency, and embrace Web3 for portable loyalty systems, ensuring thriving careers beyond fleeting trends.

digital fan passport

Why Ownership Beats Virality Every Time

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