The article discusses the evolution from Digital Audio Workstations (DAWs) to Generative Audio Workstations (GAWs), highlighting concerns about AI and creativity. It details how GAWs can support and enhance musical creation by allowing artists to generate ideas quickly, while emphasizing that these advancements can amplify rather than replace human creativity in music.
Independent artists face a challenging music marketing landscape, requiring skills beyond songwriting. AI offers solutions through machine learning, automation, and data insights, enabling artists to understand their audience, create content, and optimize advertising strategies. With AI tools, musicians can better target fans, streamline processes, and enhance their marketing efforts.
The article discusses how AI tools can assist indie musicians in automating their marketing efforts while maintaining authenticity. By using AI for content creation, scheduling, and audience targeting, musicians can save time and enhance engagement without losing their unique voice. This allows artists to focus more on their music and connection with fans.