The content discusses how Web3 and AI are revolutionizing fan data ownership for independent artists. By using digital wallets and fan passports, artists gain direct insights into their fan engagement, moving beyond fragmented data. This approach empowers musicians to make informed decisions, fostering sustainable careers and healthier fan relationships while building a Music Industry Middle Class.
The music industry is undergoing a significant transformation as artists increasingly establish their own economies independent of major labels. With advancements in technology like Web3, decentralized royalties, and AI marketing tools, artists can now retain ownership, engage directly with fans, and generate sustainable income without relying on traditional structures. This shift fosters a new middle class of artists thriving outside mainstream expectations.